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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Exchanging data is a relatively rote, mechanical process. A light UI integration might only have a read-only spot in the platform’s interface where an app may surface limited information about its own data or activity. It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration.