Remove Astroturfing Remove CRM Remove Exchange Remove Range

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms


Exchanging data is a relatively rote, mechanical process. There’s a wide range of depth and elegance in how different platforms implement these four layers. The governance layer of integration has a wide range of possibilities too. It can authenticate app ratings and reviews from real users to prevent astroturfing. A form filled out on a registration page in the webinar app triggers a new contact record to be created in the CRM.