Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
Exchanging data is a relatively rote, mechanical process. A rich data integration exerts an opinion on how information is modeled and maintained. It can authenticate app ratings and reviews from real users to prevent astroturfing. Option B illustrates a more direct integration between the webinar app and the CRM.
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