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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Exchanging data is a relatively rote, mechanical process. A rich data integration exerts an opinion on how information is modeled and maintained. It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration. Option B illustrates a more direct integration between the webinar app and the CRM.