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PR and Blogging Outreach: Practical Tips

WebMarketCentral

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In some cases, bloggers will provide you with rules when contacting them.

PR 20
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I was a teenage Russian troll OG

Biznology

While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. I wasn’t always in marketing communications and PR. If there was even a hint of “ Witch!