Astroturfing and Barriers - B2B Marketing Zone

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

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I was a teenage Russian troll OG

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. If there was even a hint of “ Witch!

Astroturfing

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B2B Marketing Zone

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

I was a teenage Russian troll OG

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