Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? It can authenticate app ratings and reviews from real users to prevent astroturfing. Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.