Remove Astroturfing Remove Barriers Remove Exchange Remove Vendor

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. Exchanging data is a relatively rote, mechanical process.