Remove Astroturfing Remove Barriers Remove Exchange Remove Privacy

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? Exchanging data is a relatively rote, mechanical process. The platform can monitor and enforce compliance with data privacy regulations, performance SLAs, and security practices.