Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
APRIL 24, 2019
According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. It can authenticate app ratings and reviews from real users to prevent astroturfing.