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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Similarly, a light workflow integration may operate by automatically triggering a simple action in response to a well-defined event.