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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? A light UI integration might only have a read-only spot in the platform’s interface where an app may surface limited information about its own data or activity. It can authenticate app ratings and reviews from real users to prevent astroturfing.