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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? Governance : establishing and enforcing rules and standards across all approved apps in the platform’s ecosystem. Governance is how the collection of apps that we’ve integrated are managed. governance –> grammar.