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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. That’s the focus of this article. Vertical markets are a category of business. Vertical markets are a category of business.

Verticals 226
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An Introduction to Vertical Social Networks

Buffer

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

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2023 in review: Our 10 top articles on email

Martech

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Brands in every vertical can benefit from strategic automation. The post 2023 in review: Our 10 top articles on email appeared first on MarTech. First up: Email Marketing. Get MarTech! In your inbox.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

1 core content … pause, read that article, then proceed with this one. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content?

Verticals 101
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The Top 3 Tips for Writing Successful White Papers

To avoid spending too many stakeholder hours - and too much money - on an ineffectual white paper, check out our article with some high-impact tips for writing effective white papers within specialized industry verticals. It may even damage your organization's reputation.

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5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. Vertical competitors compete on how much they get to wrest from the total relative to each other. give us digital everything.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Santander bank are targeting Millennials with an online hub updated frequently with useful articles on saving money and overcoming debt. Be educational and informative; resist the temptation to push products or services aggressively and focus on building trust and authority on the subject. Great examples.