KoMarketing Associates

JULY 30, 2018

Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. This was followed by timeliness (68 percent) and source (56 percent).

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Sending a survey to thousands of people has become fairly easy these days. But what if they don’t click on your survey link? . Can you blame the person for not clicking on a random survey link? Solution: embed a survey in an email. We don’t think so.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

Zoominfo

JANUARY 15, 2019

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73% of respondents rating the role as “highly stressful” ( source ). Key Takeaways from the Best Sales Articles of 2018. The post 10 Most-Read Sales Articles of 2018 appeared first on ZoomInfo Blog. Happy New Year!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 86

Customer Surveys Examples Click Rate Copywriting 86

SmartBrief - Marketing

DECEMBER 7, 2023

In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings. As for December shoppers’ plans, those surveyed on average said they would spend less year-over-year. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. About 53 percent of marketers are spending the same, and only eight percent are spending less.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. Nearly a quarter (22 percent) said that their preferred format for business insights is feature-length articles and reports.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Survey/Instrument Construction : The construction of surveys is a critical aspect of research methodology that can fall prey to confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Optinmonster

MAY 27, 2021

The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site.

Customer Surveys 79

Customer Surveys Marketing Websites Click Rate Template 79

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Circle Studio

DECEMBER 22, 2019

Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article. Read Article. Here are 13 dos and don’ts for your email newsletters.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

GreenRope

DECEMBER 8, 2019

Surveys & Automation. Surveys are an easy way to gain valuable feedback about your business and a deeper understanding of your customers. However, without specific actions based on the survey results, you may miss out on the benefits. When building your survey and automation, ask yourself three main questions: 1.

Customer Surveys 52

Customer Surveys Automation Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

MAY 6, 2019

In this blog, we’re going to focus on one very effective method: Creating a cohesive survey strategy that will first help you understand your leads better, and, as a result, guide them towards a purchase in a natural, unobtrusive manner. The pros of running surveys. We’ll show you how it’s done with surveys further on in the post.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

ClickZ

MAY 27, 2020

As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. Here are our five most viewed articles this week: Three steps to prepare for the post-COVID-19 business world. 20% of marketers said their marketing budgets were increasing. 21% chose Data.

Customer Surveys 86

Customer Surveys Trends Peer-to-peer Marketing Budget 86

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format.

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106

ClearVoice

JUNE 23, 2020

What is a survey panel? Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Click To Tweet. Ease of use.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

EveryoneSocial

NOVEMBER 17, 2020

To help you navigate improving this area (especially as more teams are working remotely), I put together some of the best employee engagement articles that will guide you and your org in the right direction. Employee Engagement Articles For Beginners. Employee Engagement Articles For Strategy Tips. Everything You Need to Know.

Enterprise Management 52

Enterprise Management Companies Work Management Statistics 52

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Litmus

APRIL 30, 2020

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. Take the survey now. Let’s go. .

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Think about the examples we used at the start of this article. Here’s how Wayfair did it (really well): Brand awareness surveys. A local brewery may survey beer drinkers in a specific geographic region.

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are increasing.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Optinmonster

MARCH 21, 2024

In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Your reputation will soar as a result.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Litmus

APRIL 29, 2020

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. Take the survey now. Tweet this ?.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Martech Advisor

DECEMBER 2, 2019

This article examines how customer experience professionals can stop over asking for customer feedback. And this is why “The Survey” is the drug of choice for CX. Must mean it’s time to launch another survey in your Voice of the Customer (VoC) platform, right? Sometimes, you don’t even open that survey.

Customer Surveys 53

Customer Surveys Eye-Tracking Intent Trust Marketing 53

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021. Conclusion and Next Steps.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. of marketing ops and tech survey participants have been promoted within the past two years. (It’s Thank you to everyone who participated. 24.4% — Marketing Operations. Martech Job Responsibilities.

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

BenchmarkONE

AUGUST 8, 2019

Prospect and consumer surveys are powerful tools for marketing agencies. When used to their full potential, surveys give you reliable insights into what your leads are looking for and what their pain points are. Surveys can also point out flaws in your strategy, or lead you in new directions that you hadn’t otherwise anticipated.

Top of Funnel 64

Top of Funnel Customer Surveys Buy Advertising Funnels 64

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264