Marketing Insider Group

AUGUST 28, 2023

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs. Site Links.

SERP 295

SERP Features Google Top of Funnel 295

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Formatting: Check that all formatting is correct.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Ensure that all of your site’s 301 redirects are going to the right URLs.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

RebelMouse

OCTOBER 19, 2023

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 96

Google Keywords FAQ Custom Publishing 96

Optinmonster

MARCH 21, 2024

In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Spiralytics

DECEMBER 21, 2022

It’s the structure that holds your site up. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. In this article, we shall look at tips and strategies for technically optimizing your e-commerce website. Ensure Your Site Is Secure. Enable browser caching.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Long-term benefits : A book serves as a cornerstone for your expertise and can be a long-lasting asset that continually reinforces your authority in your field.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

DAGMAR Marketing

JANUARY 22, 2024

Most website developers are not SEO experts, and though they have the very best intentions to deliver a beautiful, new website, all the hard work that was put into optimizing the original website for search engines could unknowingly be undone with the launch of a new site. 1- URL Changes Even small URL changes = a brand new URL!

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Optinmonster

JANUARY 22, 2024

In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Search engines treat product descriptions like any other content on your site. Breadcrumbs are helpful for visitors and used by Google to determine site structure. Do any SEO products work well with WooCommerce?

Lead Ranking 71

Lead Ranking Lead Scoring SEO eCommerce 71

Contently

APRIL 12, 2023

With a dozen schema markup options available for Google Search alone, you’ll want to look up which best reflects your page, whether it’s “Articles,” “Products,” “Question & Answer Page,” or “Events.” If you’re panicking about fiddling around with your site’s HTML, don’t be.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Optinmonster

APRIL 15, 2024

Want to know what your visitors secretly think of your site, products, and services? The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. But 91% of unhappy customers who don’t complain simply leave your site.

Customer Surveys 82

Customer Surveys Marketing Websites Marketing Management Template 82

Go Beyond SEO

FEBRUARY 15, 2024

In this article, we will explore how on page SEO services can benefit your business and help it grow organically. Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. Meta tags help search engines understand the context and content of your web pages.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

ClearVoice

MARCH 23, 2021

Using SEO-friendly URLs. Using this alternative text as a title helps the user, and it also can help your site. In a study of our own blog, we found that: “…longer articles perform better, especially for organic search traffic. Not only can this improve your on-page SEO, but it also makes your site more accessible.

Optimization 111

Optimization Lead Ranking Lead Scoring Keywords 111

BOP Design

AUGUST 29, 2022

The last thing you want to happen one day is to open your site to find it in shambles. In this article, we share WordPress security tips to help you protect against the most common and dangerous vulnerabilities that come with using WordPress. Hide Your WordPress Login URL. Use the Latest Version of PHP. Disable XML-RPC.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

ClearVoice

FEBRUARY 25, 2023

Also known as keyword cannibalization, this causes the pages to compete with each other for ranking and hurts your site’s overall organic performance. Let’s say you have two articles targeting “nurse burnout.” One article may answer “what is nurse burnout” while the other targets “how to prevent nurse burnout.”

SEO 97

SEO Content Keywords Tagging 97

Stevens & Tate

MARCH 20, 2024

Learn from Your Current Website Before starting a website redesign, it’s crucial not to disregard the wealth of insights your current site holds. Understand Your Audience’s Needs Investigate the reasons people visit your site: Understanding why users come to your site is crucial.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

seo.co

FEBRUARY 1, 2023

These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information. Using On-Site Optimization Techniques There are four things to know about local on-site optimization.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. The network accepts a variety of content sources, from lifestyle brands to news sites. However, MSN is not typically easy for publishers to access.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Optinmonster

JANUARY 22, 2024

In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Search engines treat product descriptions like any other content on your site. Breadcrumbs are helpful for visitors and used by Google to determine site structure. Do any SEO products work well with WooCommerce?

Lead Ranking 52

Lead Ranking Lead Scoring SEO eCommerce 52

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics. Exclude a WordPress URL in Google Analytics (Step by Step). Exclude a WordPress URL in Google Analytics (Step by Step). Click here to get started !

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

seo.co

FEBRUARY 14, 2022

Site navigation seems like something you shouldn’t have to think about, but its importance to search engine optimization (SEO) is often underestimated. The term “site navigation” can actually refer to multiple components of a site. Building an XML sitemap is a must if you want crawlers to read your site in full.

SEO 98

SEO Optimization CMS Development Lead Scoring 98

seo.co

AUGUST 15, 2022

If you’re overwhelmed just thinking about all the components of technical SEO, this article will help. Having a beautiful website with amazing content is important, but won’t make your site rank well in the search engines unless you’ve properly implemented and optimized technical SEO. A hierarchical site structure is best.

SEO 105

SEO De-duplication Domain SERP 105

Contently

MARCH 14, 2023

” If you want to turn SEO into your personal cash cow, you need quality content – plus you’ll need to follow some SEO recommendations to set your site apart from competitors. The report has a lot to do with site speed and page speed, or how fast a page loads.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Martech

OCTOBER 31, 2022

Key articles by Google support. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Tag analysis — what’s firing on my site? Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools.

Marketing Analytics Tools 98

Marketing Analytics Tools Resources Analytics Google 98

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Why You Should Track Marketing Campaigns.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Are you seeking to drive more, less relevant traffic to your site? On-Site Optimization. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. Funny enough, this technical SEO is not all that technical.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Optinmonster

JULY 5, 2022

Wondering what is IndexNow and whether you need it for your site? In this article, we’ll help you understand what exactly IndexNow is and everything else you’ll need to know about it. It also means that search engines can now prioritize crawling for these updated URLs while limiting organic crawling to discover new content.

SEO 80

SEO API SERP Paid Search Agency 80

ClearVoice

NOVEMBER 3, 2023

And that makes total sense because, like the power grid, it works out of sight, behind the scenes, to make your site work and improve visitors’ experiences. In this article, we explore the world of technical SEO, its core components, and its profound impact on your site’s performance.

SEO 52

SEO Work Management Tagging Marketing Management 52

Optinmonster

AUGUST 25, 2022

In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. An SEO audit should include these 4 categories of SEO ranking factors : Basics: Can search engines even find your site? The site audit tool automatically checks over 130 technical and on-page SEO factors.

Traffic 79

Traffic SEO Long Tail Marketing Lead Scoring 79

seo.co

JANUARY 25, 2023

Internally, broken links can have a negative impact on your site visitors’ collective experience. Source: Pixar But as much as websites might make fun of their broken URLs, they can actually be quite problematic. We can’t seem to find the page you were looking for! But broken links can also occur offsite. We made a mistake.

Link Building 98

Link Building SEO Ad Building Domain 98

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Kevin Indig

JANUARY 17, 2023

Half the battle is understanding WHAT you need to fix on your site. How I found and analyzed AI content - the methodology Three big sites have disclosed to create content with the support of AI through a byline or statement (hat tip to Tony Hill for finding it first ). Wish you could get more traffic from Google?

SEO 52

SEO Domain Lead Ranking Content 52

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

SmartBug Media

NOVEMBER 24, 2021

In contrast with traditional outbound marketing techniques such as direct mail or cold-calling, which aim to drive leads into the sales funnel directly, inbound relies on pulling people into the site in an organic, referral-based fashion. Start driving pre-launch traffic to your URL. Focus on SEO. Create high-quality, relevant content.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115