Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? Twitter Tips & Tactics.

Twitter 100

Twitter Best Practices Digg PR 100

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Not sure where to begin? What does this mean?

PR 150

PR Social Media Studies Media 150

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Twitter, on the other hand, is used to share ideas, real-time information, and trending news. Twitter vs Facebook Users. The total number of U.S.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Twitter – set up 4 compelling quotes from the blog with a link to the blog. Pins – Use the images from your Twitter. This article originally appeared on Forbes.com.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. And both rely on the ability to tell an interesting story.

PR 100

PR Social Media Media Blogger 100

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Image Source.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums.

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Craftmanship

MARCH 8, 2018

As Zweig’s article points out , however, the schools neither sponsored those events, nor endorsed the program in any way. There are certainly many PR firms that help clients to generate earned media coverage based on bona fide thought leadership and subject matter expertise.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? Along comes social media, causing even more of a collision between sales, marketing, and PR/communications. This is really where PR can take the lead. I guess this shouldn’t be a huge shocker.

PR 100

PR Social Media Social Marketing Planning 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Walker Sands

DECEMBER 12, 2023

If Kyle’s too swamped to write a standalone article on a new threat report, sometimes he’ll mention the report in a broader article. Kyle wasn’t able to write a feature on the report itself, but he used some of the findings in a subsequent article about cyber insurance. I don’t want to be DM’d on Twitter, or texted,” he said.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Sprout Social

MARCH 9, 2023

This article will help you position the importance of this multifaceted discipline to others. The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape.

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

WriteSpark

AUGUST 12, 2008

» Technology PR Sessions at 2008 PRSA Conference. Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

Conference 120

Conference PR Public Relations Copywriting 120

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs. Connect with him through Twitter or LinkedIn. Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

MARCH 29, 2023

In this article, I’ll cover five real marketing lessons we can learn from the likes of White Lotus, Outer Banks, and other current TV favorites. As marketers, it makes us think of some of the now-notorious brand faux-pas, for which brands got bad PR (or worse, “cancelled”) for their bad marketing decisions.

Storytelling 237

Storytelling Branding Brand Identity Paid Search Agency 237

ClearVoice

JANUARY 14, 2020

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” Write a short post that summarizes the article, adds your own thoughts, and then links to the original article.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. Create social media profiles on Twitter, LinkedIn, Facebook and any other channels that make the most sense for your company and brand.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#.

Press 100

Press Social Media PR Media 100

Contently

JULY 15, 2020

Among my favorite meta assets ever—so enjoyable that I’m still sharing it years later—is the survey software startup Typeform’s article “ The Rise of the Conversational Interface.” ” In it, the author demonstrates the rise and uses of chatbots … by inserting a chatbot into the article. Now they do.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. You can also create viral articles or epic guides. There are sign-up forms and call-to-action (CTA) buttons throughout the article, multiple times on a page. These are things people will want to share. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

MAY 16, 2023

This type of backlink is like the source site acknowledging and voting for the linked article, post, or page, resulting in an increase in the link’s authority. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

SpotMe Blog

MAY 11, 2023

For tactics on how to boost and track HCP engagement , read our latest article. To find strategies on how to market your medical events, check out our article on omnichannel pharma marketing for events. And they’ll make sure your event technology engages HCPs and adheres to all pharma compliance regulations at the same time.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

MAY 27, 2015

By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. This article describes just how to do this. PPC Marketing for PR Pitching. Find their Twitter handles, emails or other contact info. On Facebook, you can do even better.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Heinz Marketing

FEBRUARY 22, 2018

This week I’m excited to feature Kelly Blum , Senior PR Manager for CEB (now Gartner). Kelly manages all global PR efforts for sales, marketing and customer service insights including The Challenger Sale, The Challenger Customer and The Effortless Experience. Double check email, Twitter, LinkedIn and run to the restroom.

Work Management 40

Work Management Gartner PR Marketing Management 40

B2B Marketing Savvy

JULY 14, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction.

PR 40

PR Twitter Public Relations RSS 40

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164