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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. That tool is Google’s search engine results page (SERP). Look for the Competition. Review Shopping Ads.

SERP 157
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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101
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How to Drive Traffic with Zero Search Volume Keywords

seo.co

And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. The question here is: how can a post targeting no search volume keyword gets a lot of traffic?

Keywords 111
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Using SEO to Compete with Lead Generation Sites

Contently

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

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11 Proven Ways to Generate Organic Leads and Increase Traffic

Optinmonster

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today.

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6 SEO Tips for Criminal Defense Attorneys

seo.co

Here’s what you’ll learn in this article: What is SEO for law firms ? When your web pages rank higher in the search results, you’ll generate more targeted traffic to your website, which will help you generate more leads. These pages are called the Search Engine Results Pages, or SERPs for short. PPC ads are entirely different.

SEO 105