Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Some podcasts focus on industry developments. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. As you become a relatable brand , it becomes easier for you to generate awareness as people pay heed to what you have to say. Social Media Posts Social media has over 4.74 Source: DataReportal 2.

Curation 80

Curation Brand Identity Branding Content 80

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Contently

JULY 26, 2022

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. Take a look at Digit, an app designed to help users save money. Share customer stories.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. Spotify for podcasters is no different. These by-products offer a wealth of information.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. The average content length of articles at the very top of web search query results is 2,416 words. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Buffer

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. If one of your chosen methods of content creation is through blog articles, then a CMS is a necessary addition to your toolkit. Behiiv’s paid plan starts at $42/user/month. Paid plans start from $16.99/month

Budget Programs 122

Budget Programs Process Tools Pricing 122

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. In many cases, for this kind of content you don’t even need to hire a writer – you can simply interview your clients or customers and publish the interview as a written article, podcast, or video.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Blog posts and articles still offer an effective, persuasive way to provide valuable information to your users and prospects.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Stevens & Tate

MARCH 4, 2024

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. The Rise of Internet Radio Ads Internet radio and podcasts have ushered in a new era for audio advertising. In fact, audio advertising was recently ranked the fastest growth of any media !

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Let’s use podcasting as an example. Not just writing tools but image generation, video generation, audio generation and analysis. Its successes are all around us, we just haven’t been aware of them.

Marketing AI 111

Marketing AI Training Marketing & Strategy User-Generated Content 111

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. of all articles use these formats. . of all articles use these formats.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Scoop.it

MARCH 7, 2023

That challenge is why we’ve created this article, to give you an overview of some of the most helpful, versatile options available; hopefully you’ll be able to test out a few options listed here to find what works best in your industry and with your audience. Windows users can get a taste of the software for a month.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Outgrow

DECEMBER 3, 2021

It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users. Emails generate $38 for every $1 spent, which makes up for a 3800% ROI. Content (Blogs & Articles) Email Template. What is Email Marketing?

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Thinkers360

APRIL 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. This trend shows no signs of stopping, especially with the massive traction AI is getting.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Sprout Social

JULY 5, 2022

In this article, we share our list of the top 15 creator-led trends. billion monthly active users , a testament to YouTube’s enduring influence. With over 2 billion monthly users , YouTube is more popular than it’s ever been. Video podcast series. Video podcast series. Shorts quickly gained over 1.5

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

ClearVoice

APRIL 25, 2022

A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. Putting this another way: Your on-page SEO strategy is in place to tell search engines that you’re offering viable solutions to user questions and/or problems. Showing up as an interview source on a popular podcast?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Heinz Marketing

NOVEMBER 9, 2019

Great article, Jesse Walsh. The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. 5 Ways to Collect User-Generated Content (And Why You Should). User generated content is an effective form of social proof, here’s how to do it.

Buy 72

Buy B2B Lead Gen Business 72

Oktopost

APRIL 21, 2022

In this article, we’ll explore the close connection between social listening and strong content marketing practices. Find Great User-Generated Content. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ? Quick Jump to Section.

Content 118

Content User-Generated Content FAQ Social Media 118

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? This platform allows you to share related trends and articles, advertise to a targeted audience, and engage with followers. What are they doing well? How would you improve on their efforts?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. This article covers the following key points: What are the best advertising practices? Adapting to industry changes.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Here are a few tips as you begin: Audit existing content for updates.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? This platform allows you to share related trends and articles, advertise to a targeted audience, and engage with followers. What are they doing well? How would you improve on their efforts?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Optinmonster

MAY 2, 2022

In this article, we’ll show you 12 ways to make money from your WordPress blog. Create a Podcast. You also want to balance ad placement with user experience. Affiliate links contain special code that links the user’s purchase to you. ” There are many different ways to earn money online. Sell Online Courses.

Paid Content 97

Paid Content Adsense Merchandising Conference 97

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

seo.co

JANUARY 1, 2023

There are plenty of ways to get free backlinks manually (and not necessarily through a spammy free backlink generator). Give Interviews on Podcasts. Don’t be shy if you’re considering reaching out to podcasters to ask if they’d have you as a guest on their shows! Wikipedia allows users to edit and create entries themselves.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. Maybe you want them to get more familiar with your brand, so you’ll include links to helpful how-to articles or informational videos within the copy. Crafting Case Studies.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Martech

MARCH 13, 2023

This is part one of a two-part article. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. We can leverage generative AI tools to level up the content creation process. It is great for generating short content, like creative ads, persuasive copy, scripts and more.

Marketing AI 78

Marketing AI AIDA Marketing Analytics Tools Template 78