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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” Write a short post that summarizes the article, adds your own thoughts, and then links to the original article.

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to. This model would shift entertainment marketing even more towards P2P communities, since fans could conduct transactions themselves and earn special privileges for being holders of artist tokens.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. It’s an article.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. The highest-ranking answer? ‘No This is known as reciprocity of value.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman, President, ERDM Corp. In short, now is the time to shift to person-to-person (P2P) marketing. P2P marketing is the key that makes CX come to life — truly personalised communication based on opt-in preference information is the optimal combination to win first-time business and drive repeat engagement.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. More Resources If you’re interested in learning more about customer engagement or related topics, check out these articles from TrustRadius. You can see all the details on the pricing page here.