SnapApp

APRIL 26, 2017

For an example of how to do this, check out this article. . Microsites. For 19 real-life examples of content formats that aren’t PDFs, check out this article. . . From there you’ll easily see any holes in your map, and you can fill them in with new content to create a stronger strategy. Assessments. How-to videos.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. CEOs like Hootsuite’s Ryan Holmes , for example, publish thought leadership articles on Medium to reach a new audience. iTunes Podcasts.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. . A podcast episode (or more than one).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

EMagine B2B Blog

MARCH 5, 2019

Here’s what we’ll cover in today’s article: Breaking Down Schema for Healthcare, Medicine and Life Sciences. Supporting Resources and Articles. ” Google currently used structured data to support the following advanced search results (aka rich results) in SERPs: Articles. Some Words of Caution.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Adobe Experience Cloud Blog

JUNE 16, 2010

Not to pile on, but today my audiences are interested in content in formats beyond traditional text-based documents including: web pages and microsites, blogs and online articles, audio podcasts, digital video, live web conferences, mobile devices and linked into a plethora of social media sites (to name just a few).

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Newsletters — Print or email, or both, with articles that address customer challenges. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Contently

JUNE 6, 2022

. “There are so many different types of pages, and people have different definitions for them and probably don’t realize it,” says Anna Hrach, a strategist at Convince and Convert and host of the Social Pros podcast. Then pick a microsite. Microsites can help establish expertise in a given field or subject area.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

SnapApp

NOVEMBER 17, 2016

This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. Truth or Denial is a multimedia article from the Washington Post that includes timelines you can interact with and a star-studded featurette at the end. This A Love Story Game from Chipotle is actually a mix of mediums.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

SnapApp

MARCH 2, 2016

Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 74

Examples Microsite B2B Lead Ranking 74

ClearVoice

JUNE 20, 2019

If your website, podcast, video, or social media campaign is the best thing on the internet…by all means, take a shot at the Webby Awards. Marketing Inspiration: James Beard Award 2019 Winner; Broadcast Media – Be a Girl Podcast by Copper & Heat. Entry Cost: TBA. Entry Deadline: February 2020. Entry Cost: $525 – $1,150.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 83

SnapApp

APRIL 13, 2017

In an article from the DemandGen Report , Brian Anderson listed out 3 key reasons why B2B marketers need to apply B2C tactics for better engagement and personalization: . Believe it or not, the following interactive microsite is a B2B example. Morgan Stanley.

Examples 48

Examples Microsite Marketing Management B2B 48

ClearVoice

NOVEMBER 27, 2019

Assets can include a wide variety of content types: ebooks, videos, presentations, podcasts, reports, collateral, boilerplates, executive bios, podcasts, webinar recordings, original photos, ads, swag, merch, et al. Related articles to rethinking your content: How to Develop Your Content Strategy: 25 Questions to Ask.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Webbiquity

FEBRUARY 21, 2012

Microsites. Bylined articles. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Product reviews.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

MARCH 3, 2016

Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell. The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 54

Examples Microsite B2B Lead Ranking 54

KEO Marketing

OCTOBER 17, 2017

Website Articles (78%). Microsites (44%). Thought Leadership Articles (35%). Podcasts (0%). Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). E-newsletters (80%). Illustrations and Photos (75%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers: Separate Your Buyer Personas. It can quickly become unfocused.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Buzz Marketing for Technology

JULY 28, 2008

Mediasite is a presentation capture tool that records and synchronizes audio, video, and slides and then allows the presenter to provide it online for on-demand viewing or in podcast form. Related Articles. Email this article. The tool also enables the presenter to make the presentation available online as it happens.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

SnapApp

JULY 24, 2017

In an article from the DemandGen Report , Brian Anderson listed out 3 key reasons why B2B marketers need to apply B2C tactics for better engagement and personalization: . Believe it or not, the following interactive microsite is a B2B example. Morgan Stanley. Service Now. . .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

ClearVoice

JULY 12, 2022

For example, B2B organizations find success in their content marketing efforts that are tied to conferences and webinars, research reports, short articles, and eBooks. Podcasting. Podcasting. Podcasting. More than 48 million podcast episodes now exist. What You Can Do: Pretty much anybody can start a podcast now.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Marketing Insider Group

JULY 1, 2020

From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. Building customer relationships – 70 percent of consumers prefer getting to know a company with articles instead of ads. REI’s content hub has enough complexity to deserve a microsite.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

DECEMBER 16, 2013

These are collection of 5-10 interesting articles with a brief intro and a link to read more. Microsites. "If you find a thought provoking piece of content, you can add your perspective to the topic, provide a preview of the post, and attribute the work. Another way is to create wrap-up posts. Images and infographics. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

ActiveDEMAND

SEPTEMBER 6, 2016

Video and Podcast – An executive is interviewed in Q&A form to create a series of short and compelling videos and podcasts. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website. Leveraging marketing content and blog articles is essential.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. GE: GE Reports. MEL is a great example of how ambitious storytelling can stand out if brands stop trying to play it safe.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Hubspot

MARCH 10, 2016

Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. 58) Middle of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites. Even if you can’t do one yourself, consider being a guest.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites. Even if you can’t do one yourself, consider being a guest.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is a collection of short stories, films, and podcasts that shares the experiences of ordinary people doing extraordinary things to create positive change in their communities. The content microsite shows readers each stage of the beer-making process, beginning with an Idaho hops farmer. Please share in the comments.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98