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What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. SEO vs PPC.

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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic. PPC marketing can effectively generate leads and boost your website traffic quickly, as you only pay when someone clicks on your ad.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Search engines look for these signals to determine if a piece of content is high-quality: Length of the article. Keyword density.

SEO 111
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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. I tend to ignore articles writing the epitaph of SEO but this one struck a chord with me.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. This article really hit home – not everyone can be a social media pro! Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. He details how in the original article.). She goes into detail in her article.).

FAQ 95
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SEO Optimization - 3 Steps to Success

LeadSloth

Then check your web analytics tool to see which keywords bring most traffic. Focus on link building for the keywords that work best for you, and keep adding new keywords. I hope this article was useful for you: let me know if you have question, or if you want to suggest changes to the approach I described.