Ahrefs

JUNE 29, 2023

Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). Featured tool: Ahrefs Ahrefs is a complete SEO tool. You … Read more ›

Keywords 103

Keywords Tools SEO Features 103

Webbiquity

APRIL 3, 2018

Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. .” But both are still the smart path to take.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

ClearVoice

SEPTEMBER 13, 2022

Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. How Do You Choose Keywords for Google?

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important. Ankle socks. Tube socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords? Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

Biznology

MAY 3, 2018

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. The answer is keyword ontology. James will discuss why and how you should be creating a keyword ontology.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Search Engine Journal

NOVEMBER 15, 2022

This article is designed to give you some tips and tricks for bidding on holiday season trending keywords. The post Tips For Bidding On Holiday Season Trending Keywords appeared first on Search Engine Journal.

Keywords 91

Keywords Trends Tips Design 91

Webbiquity

OCTOBER 21, 2022

They also know both on-page and off-page SEO and can create articles and blog posts accordingly. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

ClearVoice

AUGUST 6, 2021

What are in-depth articles? In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. Click To Tweet.

Google 98

Google SERP SEO Domain 98

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Excelsior Research

SEPTEMBER 13, 2022

Why keyword frequency matters in every content? You must know keyword but on what basis should it be used? We have made a note to Why keyword frequency matters in every content? Why keyword frequency matters in every content? The most important of all is content marketing, which can be seen in blog and article writing.

Keywords 52

Keywords Ad Frequency Lead Scoring Lead Ranking 52

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. The most expensive keywords in AdWords.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Did I include the target keywords in the text and title frequently enough? SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Using Keywords . The optimal number of target keywords recommended for use in articles is 15.

SEO 133

SEO Content Marketing SERP Case Studies 133

BOP Design

NOVEMBER 3, 2021

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. 3. Do keyword volume/difficulty analysis.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

The Lead Agency

FEBRUARY 15, 2023

One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. The same is true for articles like research reports and white papers. The post Convert articles and blog posts to video appeared first on Biznology. Beef up your video content. Like this post?

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. A general guide to article length: Short Form (500 words or less).

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

SEMrush

FEBRUARY 4, 2021

This article will help you understand how buyer keywords work, how to find them, and how to use them in your SEO strategy.

Keywords 116

Keywords SEO 116

Blue Flame Thinking

JANUARY 18, 2023

Any digital marketing conversation you’ve had recently probably included the topic of keyword research. Everything on your landing pages – from the copy to images, video, and graphics – is powered by keywords. Keyword Research Tools. Identifying the right keywords to use is not easy. Keywords Planner.

Keywords 52

Keywords SEO SEM Landing Pages 52

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location, Location, Location.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. The most expensive keywords in AdWords.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords.

Keywords 133

Keywords Research SEO Adwords 133

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Target Keywords Effectively With the Right Topics Keywords will always be central to your best SEO strategies and practices. Then use an SEO tool to discover appropriate keywords.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. Keyword optimization. Link building.

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Go Beyond SEO

APRIL 18, 2024

You can target specific keywords. In this article, we’ll cover PPC Pest Control strategies. Targeted keyword research is essential for successful PPC campaigns. They handle ad writing, find the best keywords, and track your ads’ performance. Find the best keywords for pest control to reach your audience.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. The domain name has relevant keywords that are consistent with the content of this page!

Domain 149

Domain Keywords Optimization SEO 149

Heinz Marketing

JULY 12, 2019

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. Content and Page Structure: Page Title: Every page needs a unique title, avoid keyword stuffing. 50-60 characters in length.

Keywords 85

Keywords SEO Account Based Marketing ABM 85