Marketing Insider Group

MAY 3, 2023

AI and Content Creation We also discussed the limitations of AI for content creation , particularly in its ability to verify facts and access live internet databases. While the content generated traffic in the short-term, Google eventually penalized the site for not having human-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Webbiquity

APRIL 26, 2022

On the other hand, sites like BuzzFeed and POPSUGAR (appropriately named) are mental junk food. Online education sites like Udemy and Coursera offer thousands of courses online. Do NOT however fall for applications that promise to “use the power of AI to craft original articles, headlines, ads, and more.”

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

OCTOBER 17, 2023

We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Take a look at how many people are finding your competitors’ sites naturally through search engines. Take a look at their meta tags, content quality, and site structure. The more quality sites that link to yours, the better.

Analysis 255

Analysis SEO Lead Ranking Lead Scoring 255

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Sentences like “Digital marketing is very important for business today,” or “The Internet has changed a lot of things in our lives,” waste the reader’s time and communicate nothing of value.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Businesses will need to optimize their sites for voice search. So optimizing your site content for voice search is something you need to think about, and the sooner the better. It’s time to up your game.

Practices 293

Practices Tips Business Emarketing 293

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Match on-site search queries with your SEO keywords. 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Velocity Partners

MARCH 13, 2024

Actually, our CEO Stan recently wrote an article on the B2B SEO malaise , and SGE is just a part of it. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments. Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

RebelMouse

OCTOBER 19, 2023

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly. Horowitz and Xiao also emphasized the importance of structured data.

Google 96

Google Keywords FAQ Custom Publishing 96

Stevens & Tate

NOVEMBER 9, 2023

With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77

Stevens & Tate

SEPTEMBER 24, 2022

We’re talking, of course, about your internet presence and how it affects your attraction marketing campaigns. Most importantly, it puts you on a level playing field with your competition through the necessary exposure of the internet. Read this article on how to create content for each sale funnel stage.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Stevens & Tate

JUNE 6, 2022

Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings. The Importance of Testing Site Speed. The changes are going to make knowing the speed of a mobile site essential. Many tools permit site owners to determine their page speed to see whether enhancements are needed.

Adwords 106

Adwords SEO Effectiveness Lead Scoring 106

Navigate the Channel

SEPTEMBER 6, 2023

With the majority of internet users accessing websites through their mobile devices, it’s crucial for businesses and website owners to ensure that their online presence is optimized for mobile users. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Ranking 65

seo.co

FEBRUARY 10, 2022

It provides a ranking boost for sites that have updated their site in the past 30 days, and it also penalizes those sites that haven’t been updating on a regular basis. In this article, we’ll be talking about what QDF is and how you can use it to improve your SEO growth. Why is QDF Even Important?

SEO 98

SEO Paid Search Agency Ad Agencies High Quality Lead 98

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. He launched his first e-commerce site for Blockbuster Entertainment in 1995. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Martech.org AI articles : Includes my series on Decoding Generative AI for Marketing.

Marketing AI 99

Marketing AI Training Generation Budget Programs 99

ClearVoice

NOVEMBER 4, 2022

The truth is the internet is full of poor-quality content, weak marketing, and a lot of noise. An article to check out SEO Myths—10 Times Almost Every SEO Expert Was Wrong. Another site with some great SEO tools is Aherfs. There are articles for both beginners and more advanced marketers. Interested in TikTok?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

The Lead Agency

APRIL 2, 2024

That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). Therefore, the golden rule of SEO for B2B blogs should be never to copy and paste AI-generated content.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Navigate the Channel

DECEMBER 11, 2023

Even if you do have a physical business, you need to be representing your brand on the internet. Creating an Impactful Website You need a site, but just throwing up any old B2B website isn’t enough. It’s likely you’ll have at least one or more competitors, so your site needs to stand out. million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

Spiralytics

JULY 19, 2023

This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results. Users hate slow-loading sites, and they won’t think twice before switching to your competitor if you fail to give them what they need. Sounds exciting? Great, let’s dive in!

CMS Development 91

CMS Development Optimization SEO Practices 91

nDash

OCTOBER 13, 2022

Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. By using hashtags and quotes in the search feature on these sites, you can narrow your search to posts providing useful information for your pitch. Some helpful sites include: Public Records Directory.

Research 98

Research FAQ Training Amazon 98

Martech

APRIL 5, 2023

After I did my degree, I worked a lot in early internet communications, like the keyword stuffing type of online articles and things to bring people in to websites. There’s a certain subset of us who grew up with the internet and who saw the changes and worked in them.

Privacy 102

Privacy Thought Leadership Enterprise Management Budget Programs 102

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

BOP Design

OCTOBER 26, 2023

IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop. The seamless integration of navigation elements and content ensures that the user can easily find what they’re looking for quickly.

Design 107

Design Marketing Websites B2B Ethics 107

Stevens & Tate

JUNE 6, 2022

Without one, your site is likely going to continue having some of the same problems it currently has. However, you should still go through your entire site to see if you can pick up on anything that you think needs to be addressed. What kind of impression you have of the site’s look. How easy it is to navigate.

Marketing Websites 93

Marketing Websites Tips CMS Development Search Engine Marketing 93

Stevens & Tate

MARCH 10, 2023

Creating Content For The Consideration Stage Of The Buyer’s Journey You will want content on your site that specifically addresses the consideration stage for consumers who have been doing research on your site from the beginning of their buyer’s journey. What Is The Consideration Stage Of The Buyer’s Journey?

Marketing Management 85

Marketing Management FAQ Search Engine Marketing Case Study 85

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Correctly keywording your blog posts and your site as a whole will improve your company’s overall credibility which will in turn create trust between your brand and your site’s visitors.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

ClearVoice

JUNE 22, 2021

Depending on who you ask, links are either the best or worst thing to happen to the internet. Continue your thought by sending people to articles that might spark further conversation. Helps you build “link juice” by linking to relevant, high-quality sites in your content. But first, a short primer on links.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Sharpspring

NOVEMBER 10, 2020

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. What Is Internet Marketing? The term “internet marketing” is a broad one.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Scoop.it

FEBRUARY 8, 2022

With content on your site, people are more likely to visit and learn from it, as well as become regular customers. With increased Internet availability through smartphones, getting news and watching TV online has become easier. This means that if you are on the internet, you’re probably consuming some sort of digital content.

Work Management 96

Work Management Content Marketing Management Social Media 96

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Our aim was to fit the design in with the rest of the site. No, seriously.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Read our article: Content Marketing Misconceptions.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Dig deeper: When I asked ChatGPT to write an article about ChatGPT What are ChatGPT’s limitations? Writing bylined articles. Creating blogs.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Only B2B

FEBRUARY 23, 2022

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

SocialPilot

FEBRUARY 19, 2024

If AI keeps advancing at this pace, its gonna make the internet unusable. The internet will become a wasteland of chaos and disinformation, and theres nothing we can do to stop it. Check if your content provides real value to your audience and not just random fluff that already exists on the internet. Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

Oktopost

DECEMBER 5, 2022

And besides that, most sites only offer no-follow links. It ensures that people who want to check your social media page instead of the website can do so without searching through the site. Most marketers focus on building do-follow backlinks since they bring the most value to the site. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115