Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Cognite provides data contextualization and analytics to the heavy asset industries. Each issue of the magazine focuses on a key theme, from The Industrial Data Architect to The Future of Data. A voice of authority.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Vision Edge Marketing

SEPTEMBER 13, 2022

That’s the focus of this article. Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. In a niche strategy, the number of prospective customers can range in number and cross industries.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MARCH 27, 2020

I wrote an article about what to do if you’re marketing event gets canceled after speaking to a very anxious marketing event organizer. Aside from this article and the event cancelation one, we’ve kept our regularly scheduled content running. Our clients range from technology to healthcare to finance.

Planning 349

Planning Paid Search Agency Thought Leadership Storytelling 349

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. In this article, we will delve into essential markers to consider when choosing an advertising agency that aligns seamlessly with your business objectives: 1.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. Then take these three steps using the data, customer feedback, industry trends, and competitor strategies.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Biznology

DECEMBER 18, 2019

The following is a sponsored article from our partner, GaggleAMP. As we know, employee advocacy software has been around for almost ten years, but it’s still a growing industry that not everyone has taken advantage of. Some organizations may see different benefits or challenges regarding employee advocacy than others do.

Advertising Agencies 180

Advertising Agencies Planning Paid Search Agency Social Media 180

Inbox Insight

FEBRUARY 19, 2024

While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Top Rank Marketing

NOVEMBER 1, 2023

1 — Work Better Together With Collaborative LinkedIn Articles LinkedIn has long been a leading social platform where subject matter experts adept at collaborative content creation devote time and effort, however it wasn’t until recently that LinkedIn incorporated specific features aimed at multiple-person collaboration.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Navigate the Channel

DECEMBER 19, 2023

In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment. Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. For example, Sabin mentioned that a relationship with a knowledgeable PR person can be extremely helpful in a technical industry like cybersecurity.

PR 52

PR Media Ad Building Word of Mouth 52

Content Standard

AUGUST 12, 2021

Here’s how brands use it to drive industry discussions and pioneer innovation. While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity.

Thought Leadership 139

Thought Leadership Differentiation Paper Lead Scoring 139

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry. What is AI automation?

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why are thought leadership articles effective content marketing pieces ?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Fount Media

JANUARY 13, 2023

Virtual reality (VR) and augmented reality (AR) technology have been making waves in the consumer market for a few years, with applications ranging from video gaming to home design. However, the impact of VR/AR technology on the business-to-business (B2B) industry needs to be noticed more. This article explores how VR/AR.

B2B 52

B2B B2B Marketing Video Marketing Design 52

Martech

JUNE 9, 2023

Industry (6.9%): Marketers engage with MarTechBot to gain industry-specific insights, ranging from niche marketing strategies to understanding industry trends and benchmarks. We identified and classified ~50 themes, a diverse collection highlighting modern marketers’ wide range of opportunities and challenges.

Account Based Marketing 93

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 93

Salesforce Marketing Cloud

JANUARY 8, 2024

Get articles selected just for you, in your inbox Sign up now 8. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Is ecommerce still on the rise? In a word: yes.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Stevens & Tate

JULY 4, 2022

Crump explained that the price range per sponsored post varies based on the number of followers he has during that time period. Similar Article: How To Use Social Media To Drive B2B Sales. Since influencer marketing is an ever-evolving industry. Similar Article: How To Assess Your Inbound Marketing Plan.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. It’s a huge screening factor.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Stevens & Tate

MARCH 13, 2023

Similar Article: Using HubSpot Lead Flows to Improve Conversion Rates 2. HubSpot Can Be Easily Integrated Due to HubSpot CRM being designed to integrate with a wide range of applications, you should have no issue integrating it with your existing marketing technology stack.

Marketing Management 83

Marketing Management CRM Hubspot Marketing Automation Services 83

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. This article was written by Crystal Carter , Head of SEO Communications at Wix.

CMS Development 106

CMS Development SEO Trends API 106

Binary Demand

FEBRUARY 23, 2024

Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. For instance, They aid clients in industry-specific email content. Case study: Imagine a B2B marketing automation platform enhancing business strategies.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Stevens & Tate

MARCH 31, 2024

Research industry trends and competitor content for hashtag inspiration. Utilize event hashtags to highlight involvement in industry events. Recent Marketing Trends, Reports, and Updates Blog Content Ideas In March 2024, content marketers have a range of creative options beyond the typical themes of St. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Valasys

DECEMBER 11, 2023

Automation is revolutionizing various industries by streamlining processes and reducing human effort and errors. This article provides a comprehensive guide to automation courses list and help you select the most suitable one. Robotics Engineering teaches mechanical design, electronics, programming and control of industrial robots.

Course 40

Course Automation API Demand 40

DealSignal

JANUARY 28, 2024

This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. SalesIntel: Provides core company information like industry, size, location, and key financials. Its strength lies in contact data depth. FINRA, HIPAA).

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SalesGrape

DECEMBER 3, 2023

Identifying Target Audiences in the NHS: Key Strategies for Effective Lead Generation Identifying target audiences is essential for successful lead generation in any industry. In the context of healthcare telemarketing within the NHS market , it becomes even more critical due to its vast size and diverse range of stakeholders.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Envy

JUNE 29, 2022

With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. OpenAI is a non-profit research group of industry experts. This AI blog is aimed primarily at developers and providers in-depth articles and university research pieces. Wisdom Works.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Vision6

OCTOBER 31, 2023

This article will explore the lead-scoring process, the benefits of lead scoring, various lead-scoring email marketing strategies, and how you can build an effective lead-scoring model to grow your business. This mainly consists of two types of information: Demographic information includes job title, industry, company size, and revenue.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 52

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Content Standard

FEBRUARY 2, 2023

The aim of this article is to provide marketers with the information needed to make educated decisions when it comes to utilizing generative AI, outlining the benefits and drawbacks of generative AI, particularly when it comes to brand content creation. What’s the buzz around ChatGPT?

Marketing AI 118

Marketing AI Lead Ranking Generation Paid Search Agency 118

Contently

NOVEMBER 22, 2021

All industries had to change the way they used technology — and content marketing was no different. Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. Focus on helpfulness and kindness. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174