The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s
Hubspot Inbound Conference Recap 8 of 9
SEPTEMBER 24, 2015
Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?
54 Pearls of Marketing Wisdom from HubSpot
MARCH 19, 2012
The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Write articles, share knowledge and make connections.
5 Data-Backed Twitter Tips You Should Know
AUGUST 6, 2014
To actually grow your business with Twitter, it''s not enough to merely tweet for the sake of tweeting -- you''ve also got to measure your efforts, and analyze them to see your performance. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. Twitter
How to Build a Memorable Personal Brand on Twitter
DECEMBER 2, 2016
We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn.
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For instance, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.)
Twitter Unveils Live Video: Here's What You Need to Know
DECEMBER 20, 2016
On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. 1) How Hashtags Work on Twitter.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. By creating more offers and blog articles, you create more opportunities to rank in search engines.”
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile.
Should your content generate leads or relationships?
grow - Practical Marketing Solutions
JUNE 12, 2016
A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to.
Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
AUGUST 11, 2013
There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. No Strings Attached (via HubSpot ).
How to Create a Twitter Moment: A Step-by-Step Guide
MARCH 27, 2017
Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place. What Are Twitter Moments?
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. The Objective: Figure out if Twitter retargeting influences long-term metrics, such as number of customers.
How to Get Salespeople Aboard the Social Media Train
AUGUST 20, 2013
Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. The conversations on Twitter and LinkedIn will go on with or without them. Related articles.
Twitter Rolls Out Tweet Performance Analytics to All Users
AUGUST 27, 2014
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Twitter Cards. Why Twitter Analytics Are Helpful.
How to Tweet Around the Clock Without Being on Twitter 24/7
APRIL 3, 2014
If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Use Feedly as a one-stop-shop to peruse everything in your industry, and hand-pick which articles to tweet.
11 Twitter "Tips" and "Tricks" That Don't Actually Work
MAY 16, 2014
If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. To Twitter!
Why Should You Bother Sharing Content on Twitter?
MAY 20, 2014
Are you shy on Twitter? I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. He''s avoided Twitter for years (I know, I know -- you''d think I would have convinced him by now). Twitter opens doors.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Twitter Best Practices.
Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
MAY 22, 2013
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog.
20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
JANUARY 16, 2015
To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Ever seen articles in your News Feed you wished you could bookmark for later? Twitter. 9) Pin your GIFs on Twitter so they autoplay.
Do B2B Editors Get Twitter?
AUGUST 12, 2011
As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? But my own unscientific survey suggests that the number of editors who really get Twitter is small indeed. I only considered Twitter accounts that were transparently associated with a single, identifiable editor.
Twitter Starts Rolling Out Tweet Performance Analytics to More Users
JUNE 13, 2013
Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement.
Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
JULY 22, 2014
Images are crucial to making your marketing stand out, especially on Twitter. Keep on reading to learn some essential do''s and don''ts for using images on Twitter. 1) Do u se proper Twitter image dimensions. 3) Do use a Twitter header image that best reflects your brand.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Hey folks, welcome to the second installment of this column.
16 Essential educational resources for the marketing professional
grow - Practical Marketing Solutions
MARCH 2, 2016
Inbound is Hubspot’s latest interesting project, a community site for marketers. Articles, videos, and other learning materials can be submitted to the site to be reviewed by the community. You can find her on Twitter , or at her brand-new (please don’t judge) website.
11 Things You Didn't Know You Were Doing Wrong on Twitter
MARCH 27, 2014
Are you trying to amass a large following on Twitter? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it. 4) Keeping Your Twitter Lists Hidden.
HubSpot's 10 Hottest Marketing Blog Posts of 2012
JANUARY 1, 2013
To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7
What to Do When Your Twitter Account Gets Hacked
APRIL 7, 2014
A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. How to Not Get Hacked on Twitter. It can happen to anyone.
How Sales Can Use Twitter to Connect With More Prospects
DECEMBER 14, 2012
It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. For example, “@HubSpot I downloaded your email template offer.
A New Definition for Inbound Marketing
Digital B2B Marketing
MARCH 7, 2012
According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Inbound marketing is a hot topic in B2B marketing.