The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Hubspot Inbound Conference Recap 8 of 9

Kaon

Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.

Trending Sources

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. Liked this article?

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For instance, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.)

How to Build a Memorable Personal Brand on Twitter

Hubspot

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. 1) How Hashtags Work on Twitter.

Twitter Unveils Live Video: Here's What You Need to Know

Hubspot

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month.

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. No Strings Attached (via HubSpot ).

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. The Objective: Figure out if Twitter retargeting influences long-term metrics, such as number of customers.

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. The conversations on Twitter and LinkedIn will go on with or without them. Related articles.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. By creating more offers and blog articles, you create more opportunities to rank in search engines.”

Twitter Rolls Out Tweet Performance Analytics to All Users

Hubspot

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Twitter Cards. Why Twitter Analytics Are Helpful.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.

Stats 142

How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Use Feedly as a one-stop-shop to peruse everything in your industry, and hand-pick which articles to tweet.

How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place. What Are Twitter Moments?

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. To Twitter!

Why Should You Bother Sharing Content on Twitter?

Hubspot

Are you shy on Twitter? I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. He''s avoided Twitter for years (I know, I know -- you''d think I would have convinced him by now). Twitter opens doors.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Twitter Best Practices.

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Hubspot

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.

Do B2B Editors Get Twitter?

B2B Memes

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? But my own unscientific survey suggests that the number of editors who really get Twitter is small indeed. I only considered Twitter accounts that were transparently associated with a single, identifiable editor.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Ever seen articles in your News Feed you wished you could bookmark for later? Twitter. 9) Pin your GIFs on Twitter so they autoplay.

Twitter Starts Rolling Out Tweet Performance Analytics to More Users

Hubspot

Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement.

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By

Hubspot

Images are crucial to making your marketing stand out, especially on Twitter. Keep on reading to learn some essential do''s and don''ts for using images on Twitter. 1) Do u se proper Twitter image dimensions. 3) Do use a Twitter header image that best reflects your brand.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Hey folks, welcome to the second installment of this column.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Inbound is Hubspot’s latest interesting project, a community site for marketers. Articles, videos, and other learning materials can be submitted to the site to be reviewed by the community. You can find her on Twitter , or at her brand-new (please don’t judge) website.

11 Things You Didn't Know You Were Doing Wrong on Twitter

Hubspot

Are you trying to amass a large following on Twitter? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it. 4) Keeping Your Twitter Lists Hidden.

What to Do When Your Twitter Account Gets Hacked

Hubspot

A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. How to Not Get Hacked on Twitter. It can happen to anyone.

How Sales Can Use Twitter to Connect With More Prospects

Hubspot

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. For example, “@HubSpot I downloaded your email template offer.

A New Definition for Inbound Marketing

Digital B2B Marketing

According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Inbound marketing is a hot topic in B2B marketing.

HubSpot's 10 Hottest Marketing Blog Posts of 2012

Hubspot

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog.

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Measurement Social Media Facebook hubspot twitter