Search Engine Journal

JANUARY 31, 2023

Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal.

Tagging 124

Tagging SEO Google Tips 124

Search Engine Journal

AUGUST 23, 2022

Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements. The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.

Guidelines 102

Guidelines Google SEO 102

Search Engine Journal

AUGUST 9, 2021

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

Google 137

Google Ads SEO 137

Biznology

JANUARY 9, 2018

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology. God bless Rosa, Eileen, and Madeline! Like this post? Sign up for our emails here.

Optimization 209

Optimization Google Tagging Blogger 209

Search Engine Journal

NOVEMBER 11, 2021

Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. The post Google: “Hard To Call A Site Authoritative After 30 Articles” appeared first on Search Engine Journal.

Google 131

Google Ad Building SEO 131

Search Engine Journal

NOVEMBER 30, 2022

Google answers if a long article that is split into interlinked pages risks being seen as thin content. The post Google Answers If Splitting A Long Article Could Result In Thin Content appeared first on Search Engine Journal.

Google 104

Google Content SEO 104

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

ClearVoice

SEPTEMBER 3, 2021

What are Google sitelinks? Google sitelinks are links that appear underneath a search result to your content. When a potential customer searches for your website, you want your content to take up as much space on the results page as possible. The same goes for Google ads. What are Google sitelinks?

Google 87

Google Click Rate Display Paid Search Agency 87

Biznology

MAY 22, 2018

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. This results in not just a vacuum—which Google abhors—but in a black hole. Cygnus X-1.

Google 206

Google Work Management Lock-In Wikipedia 206

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports.

Generation 100

Generation CAN-SPAM Domain Content 100

Search Engine Journal

JUNE 18, 2021

Google is testing a change to search results for journalists which includes a carousel of their latest articles. The post Google Starts Highlighting Journalists’ Latest Articles appeared first on Search Engine Journal.

Google 80

Google SEO 80

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com.   SERP dynamics.  Watch the

Brand Identity 106

Brand Identity Branding CTR API 106

Valasys

MARCH 5, 2024

Every business needs a website, which is a portal to the digital world and one important aspect is online visibility; take Google as an example, the number one search engine that millions of consumers use to source products and services. How do you find out?

Google 40

Google Marketing Websites Business Marketing Agencies 1 40

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google. Your Google Business Listing Matters.

Google 292

Google Business Ideal Customer Profiles Work Management 292

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Contributed post.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Search Engine Journal

FEBRUARY 21, 2021

Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. The post Google on SEO Best Practices for News Sites & Short Articles via @MattGSouthern appeared first on Search Engine Journal.

SEO 97

SEO Practices Google Best Practices 97

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. billion to a truly staggering 8.5

Search Marketing 127

Search Marketing Paid Search Agency Planning PPC 127

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Ignite

MAY 30, 2023

Other than the introduction of this blog article, the majority of this content was generated using a confluence of the latest generative a.i. If we were to take a long-term view and try to envision how current user behavior will change as it pertains to things like Google Search and SEO, the following analogy might be helpful:

SEO 62

SEO Google User-Generated Content Generation 62

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work.

Creativity 91

Creativity Optimization SEO Content 91

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Biznology

SEPTEMBER 12, 2017

If you’re reading this before or around noon Eastern or 9AM Pacific on September 12, 2017, then you’re probably reading the first draft of this article. Friends 1st, then Google, Prospects, and Prosperity. Initially, Google Need Chum Not a Kobe Steak Dinner. Your 1st-Wave Friends Deserve You Raw. Like this post?

Google 156

Google Blogger Search Marketing Advertisements 156

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. This article explores the critical aspects of this update and how it may affect your website's rankings. How Google's Core Updates Work Get ready for a wild ride if this latest update is anything like the one from October 2023.

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Merchandising 98

Merchandising Marketing Analytics Tools Conversion Lead Ranking 98

Biznology

AUGUST 8, 2017

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP.

Google 138

Google SERP FAQ Paid Search Agency 138

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse.

Paid Search Agency 112

Paid Search Agency Work Management Marketing Management Advertising Agencies 112

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? For better or worse, it’s unlikely you’re reading this article without interacting with their products. Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Adobe Experience Cloud Blog

JANUARY 9, 2020

What is Voice Search? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. What does this have to do with voice search?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. This includes managing Google My Business profiles and garnering positive reviews.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

ClearVoice

AUGUST 27, 2021

What are Google news results? Google news results, also known as the news box, or news block, is a widget that displays current stories relevant to a particular search query. You head to your computer, turn the machine on and plug “climate change” into your search engine. Google news results example.

Google 52

Google SERP Display Curation 52

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

Hubspot

MAY 7, 2019

But how do you search for trends? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.

Statistics 98

Statistics Google Click Rate Adwords 98