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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Optimizing all of the factors that can impact search ranking can be approached in different ways. Google Review Count: 330. The top all-in-one reporting platform for local SEO. 5) Majestic SEO.

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Trending Sources

Can content written for print position well in Google?

Biznology

As a result, nothing was optimized. Print content can easily be optimized for Google –it just needs to be built into the process. Here’s how to do it: Get over the “SEO writing is key phrase-stuffed” mentality. Plus, Google specifically goes after keyword-stuffing.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. This is accomplished through writing, distributing and sharing articles from your site to others.

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How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. Guest post by Jason Parks.

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” Optimize After You Build Your Base.

Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps

Marketri

Ever since I became a content marketer, Google+ has been a bit of an enigma. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Thus, I present my 5 step guide to using Google+ for SEO.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? Expert SEO Guides and Tips. through links, navigation, and technical SEO considerations.

SEO 101

Should You Optimize Content for Google AMP?

Act-On

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google — Launched AMP in Search web results.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Keep up with SEO trends and changes.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? The Real Relationship between Social Media and SEO by SocialMouths.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

In this article, I will be going over one of the biggest kept secrets of this year when it comes to managing your reputation online. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. Please click on the headline to read the full article. Industrial Marketing Conversion optimization CRO SEO

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.

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Traditional SEO is Dying

Content Standard

I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website.

Making SEO a Priority During Website Launch Planning

Act-On

You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out. Everything not just the SEO piece. That doesn’t mean you can get away with reading one or two articles and be an expert.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. An SEO Boost. To read more about this “hidden” benefit read this article at Search Engine Land.

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Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks with you. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. Google Only Speaks Structured Data (Sitemap.xml).

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. Write, Optimize, and Promote.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. As I have said many times before, Google is mostly literal. Google is not your book editor or your doctoral advisor, Google is your everyman.

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My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. So, Google Is Putting Muscle Behind PageRank Again? "I

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Write search optimized headlines but have a heart

Biznology

When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. It’s true, no matter what anyone says — even at Google HQ!

The Top 10 Best Resources to Learn About SEO

Vertical Response

You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. SEO websites and blogs. SEO tools.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Are you lost in a sea of inexplicable acronyms? Fear not!

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Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Google Penguin 1.0 In May 2013, Google Penguin 2.0 Google Penguin 2.0

Optimize Your Content for Inbound Marketing: Part 2

Act-On

“The best place to hide a dead body is Page 2 of Google’s search results.”. It’s a how-to on optimizing your content to be found by search (and searchers). Although paid search can pay off, optimizing for organic search can yield enormous dividends that mathematically can’t be beat.

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How to Prepare for Google’s New ‘Author Rank’

Vertical Response

Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program , where authors could link their content to a Google+ profile and identify it to Google in search rankings.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. The Most Common Keywords Found in the Top-Shared Articles. Liked this article?

10 Simple SEO Basics for Better Rankings

Act-On

Search engine optimization has a bad rep. Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. They will help your pages rank better, though I can’t promise an SEO miracle.

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18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

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My 20 top social media marketing, search, and reputation business articles

Biznology

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. How to recover from Google Penguin and Google Panda.