The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Invictus via Google+. Eighty MPH Mom via Google+.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. Long-Tail Keyword Phrases. The Long-Tail Theory.

Cognitive content strategy

Biznology

That’s what this article is about. Humans don’t like long lists of things. If users hate search so much, why do they love Google so much? Or they go back to Google, and maybe they click on your search results if you happen to rank against your competitors.

Google Hummingbird is eHarmony for Search

Biznology

Google feels the same way. But because Google was built by an army of earnest, hopeful, geeky, and lonely nerds — all of whom had just fallen off the turnip truck — it’s taken over 5-years for Google to get a clue. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” ” Poor Google, always falling for the bad boys.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Long-tail, low competition.

Who Does Google Love More: SEO or Content Marketing?

Fathom

Just a few years ago, many were saying “It looks like Google has tired of its old friend SEO and is instead cozying up to the new kid on the block, content marketing.” [1] 1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. How long should your content be? They’re the ones you want to show up at the top of Google SERPs. Google Alerts.

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12 Google Search Operators to Improve Your Competitive Advantage

Modern B2B Marketing

Google search operators help to ease the tension. Google search operators are special characters/commands that help to elevate your search capabilities beyond that of a regular search. In this blog, I’ll show you 12 Google advanced search operators to outplay your competition.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from featured snippets.

Why Every Writer Should Learn Basic SEO Principles

Contently

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. Had I just fixated on Google Trends every day, I would have bored myself to tears.

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh.

Should You Worry About Your SEO and Google’s Mobile-First Index?

Content Marketing Institute

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion. Again, Google took its time with this change.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Skyglue takes Google Analytics to the next level.

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eCommerce Marketing: Google Shopping vs Google Organic Search

Hubspot

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations.

You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. Domain authority is not a new concept, it’s been a staple of good SEO for a long time.

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Select the Right Keywords for SEO Success

Biznology

These selected keywords are also used within blog posts, articles, press releases, blog comments, online profiles, and social media posts which are created to build relevant inbound links and generate traffic to the site. Google offers a great keyword tool that is free to use.

What Exactly Does Google Consider High Quality Marketing Content?

Hubspot

In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. She wrote an article for her blog (that''s right, she has a blog. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims?

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Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Another example is a service I offered which cleaned bad search engine results off of Google. Related articles.

5 SEO Strategies You Need to Master [Infographic]

Crimson Marketing

Google Authorship. All of your authors need Google+ profiles. What not to do: Article marketing. Use long-tail keywords. Get Quality Links. Create authoritative content people want to read. Examine competitor backlinks. Post as a guest on high-ranking sites.

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Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Before long, hundreds of email replies stream in. The Long Tail of Blogger Outreach.

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

Bottom line: If your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. There’s also an option to prevent your site from being crawled while still enabling Google AdSense ads to work, if you have them.

10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]

Hubspot

There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Optimize for long-tail keywords.

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How to Tell Google Not to Index a Page in Search Results [Quick Tip]

Hubspot

So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. To learn about how to create a robots.txt file, refer to this article from Google Webmaster Tools.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

Though Google is a global giant, it’s banned in China. It is a good way to generate organic keyword data, especially long tail keywords. It provides valuable SEO articles and insights, as well as useful tools.

3 Answers to Important Questions About Creating Collaborative Content

Modern Marketing

” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. Being a quality article designed for a specific audience (content marketers), the comments have been engaging and thought-provoking.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims?

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Optimize Your Content for Inbound Marketing: Part 2

Act-On

“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Don’t Fear the Long Tail.

How to Optimize Your Google Shopping Data Feed

Hubspot

The following article is a guest post by David Weichel of CPC Strategy. To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Log in to your Google Merchant Center.

Remember LinkedIn for social media marketing

Biznology

It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. Long tail?

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. The concept of a long tail is very relevant there. Google quickly replaced Yahoo!

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. And, YouTube is the second most popular search engine right under Google Search. Related articles.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. SEO 101: Defining the long tail by Conversation Marketing. 1 on Google by iMediaConnection. ** 5 Stars.

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Related articles.

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? Same thing for these bloggers: they’ve been around for a long time.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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Add self-referential links into your 2018 search engine optimization strategy

Biznology

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. Linking from inside one article into another takes either a good memory or a bit of a plan. When it comes to the Biznology blog, I choose my own articles 80% of the time.

5 SEO Lessons for the Modern Content Creator

Zoominfo

As users engage with your content online, it sends a signal to Google: This content is useful to users and should rank higher. Be unique: One search in Google can lead to thousands—even millions—of results. Use this opportunity to stand out with in-depth, long-form content.