Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Invictus via Google+. Eighty MPH Mom via Google+.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. Long-Tail Keyword Phrases. The Long-Tail Theory.

Trending Sources

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve.

Cognitive content strategy

Biznology

That’s what this article is about. Humans don’t like long lists of things. If users hate search so much, why do they love Google so much? Or they go back to Google, and maybe they click on your search results if you happen to rank against your competitors.

Long Tail SEO - 60+ Articles

Aggregage

One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). As I find additional materials, they will become available through the site on the appropriate pages such as long tail seo.

Google Plus was born prematurely and you should take advantage

Biznology

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates.

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

Bottom line: If your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. There’s also an option to prevent your site from being crawled while still enabling Google AdSense ads to work, if you have them.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Skyglue takes Google Analytics to the next level.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims?

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. She wrote an article for her blog (that''s right, she has a blog. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Before long, hundreds of email replies stream in. The Long Tail of Blogger Outreach.

10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]

Hubspot

There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com.

How to Tell Google Not to Index a Page in Search Results [Quick Tip]

Hubspot

So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. To learn about how to create a robots.txt file, refer to this article from Google Webmaster Tools.

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Turn a long-winded sentence into two.

Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Another example is a service I offered which cleaned bad search engine results off of Google. Related articles.

3 Answers to Important Questions About Creating Collaborative Content

Modern Marketing

” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. Being a quality article designed for a specific audience (content marketers), the comments have been engaging and thought-provoking.

5 SEO Strategies You Need to Master [Infographic]

Crimson Marketing

Google Authorship. All of your authors need Google+ profiles. What not to do: Article marketing. Use long-tail keywords. Get Quality Links. Create authoritative content people want to read. Examine competitor backlinks. Post as a guest on high-ranking sites.

Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market.

Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Google sees all of that, so they’re not going to send anybody back to that page in the future.

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Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Optimize for long-tail keywords.

Select the Right Keywords for SEO Success

Biznology

These selected keywords are also used within blog posts, articles, press releases, blog comments, online profiles, and social media posts which are created to build relevant inbound links and generate traffic to the site. Google offers a great keyword tool that is free to use.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. Google Related Search. You will use this information later to write your blog article.

Remember LinkedIn for social media marketing

Biznology

It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. Long tail?

Optimize Your Content for Inbound Marketing: Part 2

Act-On

“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Don’t Fear the Long Tail.

SEO Tips from the Cosmos to Your Content

Content Standard

And if you’re a freelance writer, you might be struggling to understand why you need to incorporate long, awkward keywords into your writing at all. But as your strategy evolves, one of the best SEO tips to follow is to incorporate long-tail keywords. Like this article?

17 Realistic Ways to Get More Website Traffic

Act-On

1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. You may want to do a light rewrite of your articles before you republish on these sites, but it’s worth the effort.

Marketers: This Is Why We Can’t Have Nice Things

Hubspot

Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. We over-solved for the long tail. The long-tail of search was what initially made content so exciting.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? Same thing for these bloggers: they’ve been around for a long time.

Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail).

How to Make Your Blog Posts SEO-Friendly [Checklist]

Hubspot

Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. 1) Focus on 1-2 long-tail keywords. Your URL should reflect your title, so ensure the keyword you use is relevant to the article.

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

You will be presented with a number of “long-tail” keyword phrases that relate to the theme. In the above example, I’ve searched Google for “digital content marketing.” ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Even though YouTube is the biggest search engine after Google, we usually begin our YouTube journey on Google.

The Beginner’s Guide To SEO

Marketing Insider Group

2% of users travel to the 2 nd page of Google. For example, if a reputable and established source like Forbes links to your site as an authority on finance, Google’s algorithm will give you credit in finance. How Often Does Google’s Algorithm Change?

SEO 101

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

SEO Book Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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My Best Biznology Blog Posts of 2016

Biznology

My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017. Help Google help you optimize your content for search.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

Though Google is a global giant, it’s banned in China. It is a good way to generate organic keyword data, especially long tail keywords. It provides valuable SEO articles and insights, as well as useful tools.

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. And, YouTube is the second most popular search engine right under Google Search. Related articles.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. The concept of a long tail is very relevant there. Google quickly replaced Yahoo!

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