Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

The Most Important Keyword for SEO in 2018

Webbiquity

Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.” Okay, but do keywords still matter?

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

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How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. many trade shows or PPC keywords that are. Content marketing / development / repurposing 19 Blogging 6 Thought leadership 4 Video 3 Case studies 2 Articles / guest posts (e.g., 1How B2B Marketing.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Though Google is a global giant, it’s banned in China. Baidu Keyword Planner.

10 Steps to a Higher-Performing Keyword List

QuanticMind

You’ve done your keyword research. You’ve compiled a monster keyword list. You’ve run plenty of campaigns on that keyword list. Your ads don’t seem to produce the profits you seek, your keyword list isn’t getting play and your superiors are wondering if you actually majored in marketing. Keywords, while their harvesting and list-building is pretty straightforward, are actually monumentally difficult to make pay … at least until you know what you’re doing.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

Why are URLs so important?

Biznology

After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google.

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Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Another example is a service I offered which cleaned bad search engine results off of Google. Related articles.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. 5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. Not an article per say but a Twitter update that inspired me.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works.

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15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

There’s a plethora of tools available to help with the basic elements of website design, including: Colors: Use tools like COLOURlovers , Paletton , or Adobe Color CC to find complementary colors, color palettes, and even articles about the use and psychology of color.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

The importance of keywords. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. How to use keywords.

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The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. The Most Common Keywords Found in the Top-Shared Articles. Liked this article?

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Limiting keyword tracking undercuts success.

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Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s AMP Is Speeding Up the Web By Changing How It Works. Google’s New SERP Layout.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Google Review Count: 332. Google Review Count: 319. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Google Review Count: 245. Google Review Count: 230.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. Here's where we'll keep a timeline all year long of Google's major changes, and what each means for your business.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

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Google’s New Search Could Significantly Change Content Discovery

Contently

Search was more transactional, asking users to come prepared with a keyword or a question. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. Google is morphing search into a Facebook-esque newsfeed.

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A Guide to Latent Semantic Indexing and LSI Keywords

Zoominfo

Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Search is getting smarter.

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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We Rank #1 on Google for “SEO Agency”. This is How You Can Rank #1 for Your Keyword Too [VIDEO]

Directive Agency

Today, we’re going to talk about how we ranked #1 for “ SEO agency ” on Google. We’ll show you exactly how to rank on Google. [ Pssst. What happens is Google starts to say, “ Wow. Go on Google and type in the keyword you would like to rank for.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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How Will Google’s Latest AdWords Changes Affect You?

Fathom

Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. This isn’t the first time Google has changed the scope of exact match, though.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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Google AdWords Keyword Insertion: The What, Why & How

Hubspot

If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. This seemingly magical feature is called keyword insertion.

Driving SEO Results Through Content Marketing: Results From Over 6000 Articles

Modern B2B Marketing

Did I include the target keywords in the text and title frequently enough? SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Using Keywords .

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How to bootstrap your influencer marketing program

Biznology

Type in a string of keywords, and you will get a list of potential influencers to choose from. Run a few Google searches for “top [type of influencer] in the [name of industry].”

What content to blog for Google search success

Biznology

That’s why people get some serious writer’s block when they’re tasked with populating an entire content-marketing blog that, like a bakery, starts going stale the moment you post your last article.

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. She wrote an article for her blog (that''s right, she has a blog. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track.

Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.