The Most Important Keyword for SEO in 2018

Webbiquity

Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.” Okay, but do keywords still matter?

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

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Can content written for print position well in Google?

Biznology

Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. Plus, Google specifically goes after keyword-stuffing.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

There’s a plethora of tools available to help with the basic elements of website design, including: Colors: Use tools like COLOURlovers , Paletton , or Adobe Color CC to find complementary colors, color palettes, and even articles about the use and psychology of color.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works.

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Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. 5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. Not an article per say but a Twitter update that inspired me.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

The importance of keywords. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. How to use keywords.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Limiting keyword tracking undercuts success.

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Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Another example is a service I offered which cleaned bad search engine results off of Google. Related articles.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s AMP Is Speeding Up the Web By Changing How It Works. Google’s New SERP Layout.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Google Review Count: 332. Google Review Count: 319. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Google Review Count: 245. Google Review Count: 230.

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How to bootstrap your influencer marketing program

Biznology

Type in a string of keywords, and you will get a list of potential influencers to choose from. Run a few Google searches for “top [type of influencer] in the [name of industry].”

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. The Most Common Keywords Found in the Top-Shared Articles. Liked this article?

How Will Google’s Latest AdWords Changes Affect You?

Fathom

Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. This isn’t the first time Google has changed the scope of exact match, though.

Google AdWords Keyword Insertion: The What, Why & How

Hubspot

If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. This seemingly magical feature is called keyword insertion.

What content to blog for Google search success

Biznology

That’s why people get some serious writer’s block when they’re tasked with populating an entire content-marketing blog that, like a bakery, starts going stale the moment you post your last article.

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Lead your customers to your best online content: here’s how

Biznology

Set links to open in a new window: you don’t want to disrupt your blog readers from continuing to read the article your link is found in, so always set an internal link to open in a new window. That’s cool, but Google will have issue if you don’t use what’s called a nofollow link.

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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

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Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. In a search campaign, you can draw a loose equivalent of using extremely broad keywords without utilizing ad group or campaign-specific negative keywords, and that thought probably gives most marketers nightmares. Google Display Network Opportunities.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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How To Use Google Trends To Improve Your Keywords and Content

MLT Creative

Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. In this article I’d […].

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further.

Sweeten Your Content With Search Intent Insights From Google

Fathom

Hint: It takes more than adding a dollop of keywords into your page copy. Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. Why is Keyword Intent Important? Google Answer Boxes.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. She wrote an article for her blog (that''s right, she has a blog. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track.

Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.

Taking Your Storytellers from New Recruit to Article Promotion Champion

Content Standard

You built your editorial calendar, publishing cadence, perfected your article promotion plan, and you fully believe that you figured out Google’s algorithm with your keyword strategy. Turning a Freelancer into an Article Promotion Champ.

20 Google Analytics Alternatives for 2018

Leadfeeder

Are you looking for website tracking features that go beyond what Google Analytics (GA) can do? In this article, we look at 20 Google Analytics alternatives that either replace or complement the features offered by GA. Leadfeeder Where Google Analytics only shows you anonymous visitor data, Leadfeeder gets specific. million pages and track 7500 keywords. For $189/month with SE Ranking, you can audit 25 pages and track 2500 keywords.

Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” This is why I emphasize keyword research to understand topics of interest to our audience. Keywords are the best clues to relevance.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Google handles every internet page separately. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. If a page is wasted, Google gets quite irate. Google’s Data Highlighter.

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Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

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Looking in Google’s funhouse mirror

Biznology

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Related articles.

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