Marketing Insider Group

NOVEMBER 12, 2014

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Emilio Ferrara explored the distinctive challenges and risks associated with biases specifically in large-scale language models in his article Should ChatGPT be Biased?

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Tomorrow People

JULY 26, 2022

This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy. There are a few things to keep in mind when hosting a focus group. The answer lies in brand research.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy. Focus groups. There are a few things to keep in mind when hosting a focus group. The answer lies in brand research.

Research 156

Research Brand Identity Branding Lead Ranking 156

KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. If they pick up on the fact that all your articles are going to say the same thing, they aren’t going to come back to read more. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. It’s time to move beyond these outdated tactics.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

Tomorrow People

NOVEMBER 25, 2021

In this article, we'll look at five useful sources for capturing voice of the customer data and share some tips on how to get the most out of each one. Focus groups. For marketers, focus groups have one clear benefit: synergy. This ultimately enables you to differentiate your company and drive sales.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Tomorrow People

APRIL 27, 2022

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. Previous customer surveys, interviews, focus groups. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Webbiquity

FEBRUARY 7, 2023

This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs. The final step in data storytelling is editing it to ensure your article or post is effective and achieves its intended purpose. Edit the piece.

Storytelling 325

Storytelling Top of Funnel Content Paid Search Agency 325

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Ease of use.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

ANNUITAS

SEPTEMBER 7, 2021

You can read more about progressive profiling in this article. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Progressive profiling forms convert 86% higher than traditional forms and up to 40% of marketers are using them.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

You can read more about progressive profiling in this article. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Progressive profiling forms convert 86% higher than traditional forms and up to 40% of marketers are using them.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 58

Eye-Tracking Focus Group Press Software 58

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers. Monitor Your Competition.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Martech

MARCH 20, 2024

One client opted for managers to nominate top performers to take part in a focus group. Such brand ambassadorship starts with making sure your leadership team is informed about the project and its rationale and updating them throughout the process.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Brand Identity 105

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Salesforce Marketing Cloud

JANUARY 9, 2023

Get articles selected just for you, in your inbox. What you can do today: Invest in focus groups to start collecting in-depth feedback about your policy and its impact on local communities. Trending Articles. Read the article. Sign up now. Keep history — and its impacts today — in mind. 5 min read. 4 min read.

Product 98

Product Ethics Communities Intent 98

Salesforce Marketing Cloud

NOVEMBER 17, 2022

Get articles about marketing selected just for you, in your inbox. You have an always-on focus group. The improved performance on your advertising campaigns can be dramatic. But even a small increase in the number of customers acquired per dollar spent is a powerful way to drive efficiency during an economic downturn.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. That’s empathetic listening.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

SmartBrief - Marketing

SEPTEMBER 25, 2023

and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses. What is AI automation?

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. Surveys rely on strong recall skills, which may be challenging for those with ADHD.

Research 52

Research Design Peer-to-peer Ethics 52

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. If you are just looking to get started, I recommend checking out some academic articles on the topic. The concept really is nothing new.

Research 92

Research B2B Marketing Tips B2B 92

Hinge Marketing

NOVEMBER 18, 2020

Reading books and articles. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story.

Research 160

Research Process Training Customer Surveys 160

Valasys

JUNE 22, 2023

This article discusses the overall areas of innovation you should review to ensure that you’re driving profit and enhancing your business. Improving Products And Services An important area to focus on to advance your business and increase profit is to look at the products and services you offer.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Excelsior Research

JANUARY 3, 2022

Published Articles. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. d) Moderation of Focus Group Discussions and In-depth Interviews. Research papers.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

B2B Marketing Directions

JULY 23, 2023

This article describes a framework that B2B marketers can use internally to judge the strength of their value propositions. Or, they may test the strength of different value propositions using focus groups. The textbook definition of a value proposition is ".

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52

Content4Demand

SEPTEMBER 22, 2021

This is according to an article by Florian Bauer and Manuel Wätjen of Vocatus AG in The Behavioral Economics Guide 2021. And “the more effects we find, the more difficult it is to apply them, because the more likely it is that effects contradict each other,” the article says. Not at all. Get First-Hand Information.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

Valasys

JANUARY 30, 2024

” Focus groups bring “together a diverse group of your target audience, facilitating open discussions and uncovering deeper motivations, attitudes, and even frustrations. Market research tools like surveys, focus groups, and social listening can prove invaluable.

Social Media 40

Social Media Research Social Marketing Planning 40

Contently

JANUARY 4, 2017

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. As the title, “Fresh Food Fast: From Farm to Fork,” suggests, the longform article is all about how Wendy’s uses fresh produce in its fast food.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Biznology

OCTOBER 25, 2021

R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. JEM, Biznology, and our contributor Sue Serna have not been compensated in any way to write this article or to promote Sprout Social. For instance, I once analyzed all mentions of a topic for a year – more than a million mentions.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Binary Demand

APRIL 8, 2024

In this article Introduction B2B Marketing Segmentation How To Conduct Market Segmentation Types of B2B Market Segmentation Methods Strategies Conclusion [ps2id id=’implementation’ target=”/]What is B2B Market Segmentation, & Why is it Important? So, let’s get the ball rolling!

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Adobe Experience Cloud Blog

JUNE 1, 2018

Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. It involves an algorithm that you can ‘teach’ what you would like to know and gather results based on billions of tweets, forum posts, product reviews, messages, blogs, news articles, and images.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132