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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. The Evolution of Search and Social. The Death of SEO.

The Current Climate of Facebook Instant Articles

RebelMouse

When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. Soon, everyone with a Facebook Page could be eligible to publish Instant Articles, and as the years went on, the medium went through its own ups and downs.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

PR Link Earning Best Practices for Search Engine Optimization

Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. The same is true with websites. Over time, building up these types of links adds organic “clout” to your website.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. Marketing Budgets 12 More Budget in 2018 Count Less Budget in 2018 Count Content Marketing (25 responses) AdWords / paid search / PPC (5 responses) Content development / content marketing.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I found this to be a very useful article as it makes you think outside the box. This article breaks down five ways to do just that.

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Introducing Our New Blog: The Search Engine Marketing Blog for SEM Professionals

QuanticMind

We’re super excited to announce the launch of QuanticMind’s new blog—Performance: The Search Engine Marketing Blog for SEM Processionals. Content optimized for search. It will now be much easier to find the content and articles that you need to produce results and improve your marketing efforts. Search Engine-Optimized Content. Beyond design and layout, our new blog content is now optimized even further for search engines. ­­By

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

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The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Here's a look at a Higher Perspective article page on desktop.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. As you can see in the first tweet of Danny's storm, users can use the word "change" in a search query for many different scenarios.

SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. But we also think it's important to realize Facebook isn't going anywhere. The search engine has made a.

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The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The platform has seen the mobile search query "near me" increase in volume by 3x in the past two years.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms.

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Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search. Related articles.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites?

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy. What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). such as “Was the article edited well, or does it appear sloppy or hastily produced?,”

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Don’t Lose New Followers to Slow Page Speed

RebelMouse

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. The search engine announced that mobile page speed will become a ranking factor starting in July 2018.

5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S.

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How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. Guest post by Beth Hrusch.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal.

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Website Development. Keyword strategy , particularly for new website components or sections being added.

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The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

Facebook will provide you with a relevance score. The SEO professional must reverse engineer the search result page and come up with a hypothesis about why the page is ranking where it is. When you stop spending on ads, your website traffic and conversions stop too.

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How Helping Others Helps You …Get More Links

KoMarketing Associates

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. If so, and they’re not showing up in search results, can you diagnose a reason and offer a solution? Search Engine Marketing Blog Search Engine Optimization

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10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. In this article, I will be going over one of the biggest kept secrets of this year when it comes to managing your reputation online. What Search Engines Are Looking For?

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine. For day-to-day changes to the platforms, check out Ginny Marvin , who provides updates via Search Engine Land articles and Barry Schwartz from Rusty Brick, Search Engine Roundtable, and Search Engine Land. Facebook Ads.

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Share this on Facebook.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

While we don’t always love giving away our personal information, make sure to fill out your website URL info. As a speaker, you typically get a number of benefits including free tickets, brand exposure at the show, and a bio/link on the website.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What are the best days and times for Facebook updates? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. But…20% of all divorces are blamed on Facebook. Facebook Facts and Statistics.

How to Tame Panda and Penguin with WPO

Webbiquity

those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) But done well, a blog fosters social engagement, improves organic search results and generates leads.

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