Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Marketing Insider Group

MAY 21, 2014

In order to gather some more specific and useful tips, I reached out to some of the people behind some of my favorite events. In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Log-in or sign-up for a free trial account today and take our new event management feature for a test drive. You can easily create, manage and track performance all from the one platform! .

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Marketing Insider Group

APRIL 28, 2021

Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Marketing Insider Group

FEBRUARY 27, 2020

You need a fail-safe guide that can help you choose a theme that will practically guarantee a successful event. As a frequent event speaker, I’ve learned how successful event planners work behind the scenes to come up with a theme. In this article, I’ve jotted down many of these ideas to serve as a guide.

Event Marketing 252

Event Marketing Conference Trends Planning 252

Zoominfo

OCTOBER 13, 2023

The German UWG generally deems the following ways of marketing to be justifiable: Email marketing to existing customers if the email address was obtained within a business relationship and if the customer has been properly informed under Article 13 GDPR. Note: The above article is for informational purposes only.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Marketing Insider Group

FEBRUARY 22, 2018

Every year, event marketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year.

Personalization 150

Personalization Event Marketing Trends Marketing 150

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Marketing Insider Group

NOVEMBER 17, 2021

Of course, your event management and registration software will be most effective when your business implements best practices for leveraging them. To help your business stayed organized throughout your entire event, this article will cover four core aspects of event planning and management, including how to: Establish event metrics.

Organization 240

Organization Marketing Management Planning Click Rate 240

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

KoMarketing Associates

FEBRUARY 24, 2022

Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content. In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It was originally a blog post I wrote back in June. It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Brandpoint

DECEMBER 13, 2021

For more detail on our philosophy on the connection between HR and marketing’s roles in hiring, take a look at the article I wrote titled “ How Your Content Marketing Supports Your Employer Branding. Here are some marketing-specific changes and tactics that you should think about when planning your marketing strategy in 2022.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. This topic would fall under the blog’s theme of content marketing.).

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

markempa

JULY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. These online-only live events provide B2B buyers w a convenient way to research and compare solutions. Research reports and short articles come in second.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Martech

AUGUST 29, 2023

Its popularity is due to his knowledge and the easy-to-follow articles and tutorials. More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM The post MarTech’s GA4 experts to follow appeared first on MarTech.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Webbiquity

APRIL 4, 2019

Once you are in the right mindset, you realize that many conversations that occur during the business week are article-worthy. It’s hard at first and then quickly becomes very enjoyable to publish and document your thoughts. The more you do it, the easier it becomes. The key is to keep content at a high level, be prolific, and keep it short.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Martech

FEBRUARY 28, 2023

Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. She recently launched the Agile Marketing Navigator , an in-depth guide to implementing agile within marketing foundations. In the first of a new series, we dig deeper into the stories of our expert contributors.

Planning 89

Planning Paid Search Agency Advertising Agencies Work Management 89

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Marketing Insider Group

MAY 5, 2021

The lessons we’ve learned and outlined in this article can help strengthen your business and empower you to connect with your colleagues and consumers on a deeper level. Consider Facilitating a Hybrid Event. 97% of event marketers believe they’ll see more hybrid events in 2021. Quick Takeaways.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Let’s cut to the chase. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Ask a current customer where they go for information on their space or what events they attend. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Biznology

APRIL 28, 2020

The following is a sponsored article from our partner, GaggleAMP. The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. You’ll need to adjust your marketing strategy by shifting your brand messaging.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Oktopost

APRIL 6, 2023

There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce. We don’t think in perfect articles. What is social advocacy, and how does it support thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69