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How to Perform an SEO Competitor Analysis: Tools and Techniques

Marketing Insider Group

Target high-traffic keywords that competitors rank for but remain relevant to your goals. These may include both direct competitors in your industry and indirect ones who rank for the keywords you target. Indirect Competitors: Focus on brands ranking for the same target keywords or appealing to a similar audience segment.

Analysis 245
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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. You start small with low-volume, low-competition, long-tail keywords. Over time, branded keywords and links will appear.

Domain 363
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A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. After you’re done researching keywords, prepare a list of articles you want to create.

SEO 292
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Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

Marketing Insider Group

If you don’t show up on page 1 of Google for the keywords your buyers use, you don’t exist! Overall Domain Authority and Organic Traffic. When we look at overall domain authority, traffic, backlinks and paid budgets, Tibco and Informatica are the elephants in the room of MDM. Paid Keywords. Authority Score.

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How to Find Popular Topics for Your Blog

Webbiquity

Keep an Eye on Keywords With so much public data available through social media, researching what’s hot and what’s not is relatively simple (though not easy). There are plenty of tools (many free) you can use to explore topics, trends, and keywords. Buzzsumo helps you find highly engaging articles on any topic.

Blogger 297
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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

Overall Domain Authority and Organic Traffic. When we look at overall domain authority, traffic and backlinks, Salesforce, HubSpot, Zoho and Zendesk take the lead. Nutshell, Leadsquared and Less Annoying CRM come in last, respectively in domain authority and organic traffic. Paid Keywords. What are the important keywords?

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

Anyone can achieve organic search rankings for their business by maximizing SEO efforts, backlinks, and domain authority. This article of ours on the Top Content Marketing Trends in 2023 ranks on page 1. And we rank on #1 for hundreds of keywords! What’s the Difference? Here’s an example. Every single month.