Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. She clicks on an article called “11 Benefits of Outsourcing Your Content Creation.”. The answer is simple: conduct a content gap analysis.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 2 List featured snippets.

CTR 50

CTR Features Organization SERP 50

Conductor

AUGUST 12, 2021

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description.

SEO 122

SEO Optimization SERP Mobile Advertising 122

seo.co

SEPTEMBER 4, 2022

Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Additionally, title tags represent the text you see highlighted in blue in most SERPs. How to Use Title Tags.

Tagging 97

Tagging SEO SERP Keywords 97

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. Click-through rate (CTR) = clicks/impressions.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Anyword

AUGUST 18, 2022

The first page of Google search results gets 90% of the traffic. A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. Higher emphasis on quality content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

LeadSquared

FEBRUARY 4, 2021

(Disclaimer: This article is an individual viewpoint and does not necessarily represent opinions of LeadSquared.). We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. We knew for sure that there is a correlation. Inactive Ads.

Organization 52

Organization Google Ads SERP 52

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Actually, our CEO Stan recently wrote an article on the B2B SEO malaise , and SGE is just a part of it. It’s a problem.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

The Lead Agency

NOVEMBER 27, 2019

This article does not dispute the above. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. This means that advertising with Google Ads will not have an impact on your organic search rankings.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

EveryoneSocial

APRIL 25, 2018

Employee Advocates + Social Media = Boost in Organic Search Traffic. Although there are many marketing outlets and tools for your company to grow from, nothing is quite like dominating in organic traffic, growing inbound leads, and seeing your content in the top results from Google. Not sure how to get employees active on social media?

Social Media 58

Social Media Traffic Activities Organization 58

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Whereas that looks like a juicy amount of impressions to lure over to our site, in reality nobody is clicking through to us because searchers want to navigate to bing.com and not to our informational Wiki article.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Content Marketing Institute

JANUARY 23, 2018

For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.” Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. SEOSmarty Click To Tweet.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

RebelMouse

APRIL 27, 2022

With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. Here are some tips we provide to the publishers on our platform to help them get the most out of search traffic.

Resources 52

Resources SEO CTR SERP 52

Directive Agency

APRIL 15, 2022

This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. This process involves improving the quality and quantity of organic traffic to a website by a search engine. Benefits of SEO. Don’t be overwhelmed by the above definition of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Scoop.it

JANUARY 4, 2022

In this article, we’ll shed light on the vital role of SEO in digital marketing 2021 and why all your effort to boost SEO will definitely pay off. Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. This can hugely impact CTR. Google Ads.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features.

SEO 61

SEO SERP CTR Click Rate 61

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Use these relevant queries in your title and in the first few sentences of your article. It allows you to research keywords and see how much traffic they are getting.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Adobe Experience Cloud Blog

JULY 3, 2017

In this article, I segment key paid marketing metrics into three different categories. Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” CTR: Click-through rate of impressions to clicks as a percentage. In this article, I’ve talked heavily about measuring the right metrics.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. If you can get your site to rank in the top three search results, you can be sure that you’ll get some traffic from it. Organic CTR. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Moz

SEPTEMBER 27, 2020

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). Over 90% of content gets no traffic from Google. This means that nine pages out of 10 are likely not to receive any organic traffic at all — food for thought.

SERP 74

SERP Optimization Content Keywords 74

BenchmarkONE

FEBRUARY 28, 2019

Arguably some of the most effective advertising happens right on a search engine results page (SERP). In this article, we’ll delve into the pros and cons of search vs. display ad campaigns to give you some ideas for creating your own strategy. Generating Traffic is Simple. And display advertising can be found almost everywhere.

Display 76

Display Cost Per Click Ads Campaigns 76

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ). 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

ClearVoice

JUNE 27, 2022

Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs). It involves using pay-per-click (PPC) advertising that shows up prominently in SERPs, which could deliver instant results. Enhanced visibility in SERPs. SEO vs. SEM Pros and Cons.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? So your videos are drawing in organic traffic, leads, and customers?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Moz

MAY 10, 2020

I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. Believe it or not, articles like "What Is Semi-Structured Data?"

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

MARCH 19, 2021

In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Must-read articles: Are Blogs Dead in 2021? Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy. Must-read articles: Publishers, curation and algorithms.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality. But the monthly estimation that Ahrefs gives of 1.6M

Case Studies 64

Case Studies Case Study Features Studies 64

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Watch out for the content formats featuring on the SERPs for specific sets of keywords. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Method and Metric

MARCH 29, 2019

Meta Title – How is this performing in the SERP? Impressions – This is how many times your URL was seen in the SERP but not clicked. Here are a few pointers to get you started in the right direction: Start by distinguishing the articles that are performing the best. Does this still relate to the content?

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Moz

JUNE 10, 2020

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. It’s not as simple as, “Which one gets more organic traffic?” Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Unable to scale the results.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64