Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Social Media 107

Social Media Marketing Management Ideal Customer Profiles Psychographics 107

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Ad Building Work Management Buyer Personas 59

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is Cross-Device Targeting? What is an Ad Exchange? What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. We write this article to help you identify the key marketing automation features that drive retention rates and improve ROI from marketing campaigns.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Martech Advisor

JANUARY 16, 2020

In this article, we’ll cover the concept of outbound marketing, its types, examples, how it is different from inbound marketing, how to create an outbound marketing strategy, and five best practices to boost your outbound marketing efforts as we head towards 2020. Upselling or cross-selling emails. Over-the-top (OTT) ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

EMagine B2B Blog

NOVEMBER 14, 2023

But remember, marketing is about educating your readers, not selling. This can include blog posts, articles, videos, infographics, podcasts, and more. By cross-linking these resources, digital marketers may be able to convert social media users to website visitors.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Martech Advisor

AUGUST 29, 2019

” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it. E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Single Grain

APRIL 6, 2022

In this article, we'll look at what a CRO agency does, what the top companies in the space are, and how to pick one for your company. A CRO agency bridges a company's marketing strategy with the psychographic and demographic aspects that define a user’s behavior to create tests that lift the website's performance.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Martech Advisor

OCTOBER 17, 2019

With global spends on digital advertising expected to cross USD 333 billion this year, it is essential to understand display ads in detail. For example, if you’re targeting customers of a specific car variant, you can display the ads on articles related to that model, or even on a product review page.

Display 59

Display Work Management Advertisements Advertising 59

Single Grain

NOVEMBER 25, 2019

Viral marketing gives marketers a tremendous opportunity to earn quick publicity and grow their business and this list article will go through 26 points (A to Z) that comprise viral content. A viral stunt or a social media campaign has a high probability of failing, so you must be careful that it doesn't cross any boundaries.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Mailmunch

MARCH 22, 2021

In this article, I will show you how to nurture and convert leads with email automation. If you go straight for the hard sell without developing a relationship with leads first, you must do many follow-ups to convince people to buy. Discover selling opportunities. Discover selling opportunities. Boosts Engagement.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54