Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? Related articles. Blogger outreach is more PR than social media (socialmedia.biz).

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

Trending Sources

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. Related articles.

Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Networking with niche bloggers is a powerful way to get genuine, professional reviews in-front of your target customer. Here’s what I look for in a niche blog: A well-presented article bank that provides useful information to consumers. Winning Over the Wildcard Niche Blogger.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

7 ways to find inspiration and beat blogger’s block

TaylorMadeIn KEW

I have Blogger’s Block. Maria Konnikova wrote an extremely interesting article in The New Yorker last year that explored some of the findings from Bergler’s 2 decades of research as well as other research since then into writer’s block from a psychological perspective.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic.

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How PR and Social Media Can Work Together

Webbiquity

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic.

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Lead your customers to your best online content: here’s how

Biznology

Set links to open in a new window: you don’t want to disrupt your blog readers from continuing to read the article your link is found in, so always set an internal link to open in a new window. You can lead a horse to water, but you can’t make him drink.

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Things I do to optimize for Google search engine discoverability

Biznology

A photograph labeled “dsc_0010.jpg” becomes “tall-handsome-40-something-blogger-chris-abraham.jpg”–or something like that. After that, I hit Publish and then rejoice as the lovely editors over at Biznology come in and make my articles not only better but probably even more optimized for both Google Search and Bing Search ( Bing lives! ).

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Tell them why this article and these ideas are important to them. What do you think about using outsourced articles from writers?

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

link] ) or checking out the permalink of an individual blog article (e.g. Within Individual Articles. In addition to your blog's homepage, lead gen opportunities abound within the blog articles you publish themselves.

My 20 top social media marketing, search, and reputation business articles

Biznology

The art of writing the perfect blogger pitch. The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Here’s the thing: when you follow the basic common sense rules for getting your article found online, it’s also good structure for making sense to the readers.

23 Outstanding Social PR Guides

Webbiquity

Is blogger outreach still an effective PR strategy? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months. Guides to Influencer and Blogger Outreach.

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4 Ways Other Guest Bloggers Fail (So You Don’t Have To)

Modern B2B Marketing

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. They may want a handful of ideas, or they may prefer the completed article.

Bloggers Block? How to Get Your Creative Writing Mojo Back

Writing on the Web

Ever get stuck with blogger’s block? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. Think about what you like about the article, and what you dislike.

Six Keys to Make It With Influencer Marketing

Webbiquity

” The tactic is hardly new, with more than 70,000 articles and blog posts devoted to it. B-list bloggers and podcasters focus on expanding their brands, and so are often more open to guest posts and participating in expert roundups.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.

Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. I keep a list of all my posts and articles on Delicious in more-or-less reverse chronological order. DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read.

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing.

PR 26

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. Feature Articles

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. However, would it be just as successful if instead of a "blog" they just posted the content as an article?

Common Mistakes Made by Beginning Bloggers …and 5 Tips to Fix Them

Writing on the Web

Seasoned bloggers are wise to take note of these tips as well; even the most professional of us can use a reminder every now and then! This is particularly true of things like news articles or announcements.

Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger

Hubspot

Being a journalist vs. being a blogger? While good bloggers should also be concerned with the truth, uncovering things isn’t necessary their driving motive. What blog posts lack in exclusivity or depth compared to the average journalistic article, they make up for in practicality.

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

When I was just starting out as a blogger (was that really over 15 years ago?!) What can a blogger blog about to other bloggers? A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration.

PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Corporate bloggers have a marketing agenda, for example. Along the way these bloggers deliver valuable content that educates audiences on issues and topics – a great way to showcase their expertise and build credibility. “We need PR and marketing.”

CPA 22

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

I’ve got Blogger’s Block. (Yes, Yes, even experienced bloggers can get stuck from time to time.). That’s where it happened: my bloggers block. Article Ideas Content Marketing How to.Tips On Writing Better blog content business blogs how to start blogging

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan.

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7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

But here at Hinge, we have seen great success in contributing compelling, high quality guest blog posts and articles to relevant blogs in our niches. This process is known as “blogger outreach.” What is the secret to running a successful blogger outreach campaign?

CPA 14

What Your Business Needs To Know About Google+

Modern Marketing

Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. How To Add +1 Button to Blogger – A guide from Blogger.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

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Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. Demographically bloggers also have higher incomes and education levels than the general population.