Is it Ethical to Edit Online Customer Reviews?
Marketing Craftmanship
JUNE 7, 2011
Whether it’s a Letter-to-the-Editor, an OpEd opinion piece or a bylined article, outsiders wishing to express an opinion are notified that “Submissions may be edited for length, style and editorial quality.” Marketers Can Leverage Knowledge of Online Behavior. And most old media sources take full advantage of that disclaimer.
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