KoMarketing Associates

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Tactics that build brand awareness first and inbound links second.

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Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. News articles are almost always created with very specific word counts in mind, adhering to the publication and broader industry’s guidelines. Tone and Structure.

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. Article Spinning and Article Directories.

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11 Simple Strategies for Beating Writer’s Block

KoMarketing Associates

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. I’ll find myself in a block mid-way through an article when suddenly, I have no idea how to move forward. Take a Step Back . Read Other Content.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. If they pick up on the fact that all your articles are going to say the same thing, they aren’t going to come back to read more.

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership. Related Blog Posts & Articles. Create an opportunity to acquire backlinks.