B2B Marketing Traction

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

That doesn’t help a business’s (or a blogger’s) credibility. Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts. What else can help bloggers be more efficient? Please comment below.

Blogger 100
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Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

Or, have you been poaching topics and concepts from other bloggers? A great way to track offline marketing such as ads or articles is to create landing pages, so we may have created a lot of them. Think again. It’s time to get original. Another way websites are flat is in terms of architecture.

Google 100
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How to Blog: What Do I Write About?

B2B Marketing Traction

Follow other bloggers in your space and make note of what they write about. Detailed or technical information – if your company posts articles, whitepapers or user documentation, link to these documents from the blog to make sure customers and prospects know how to access them and what benefits they will receive from them.

Blogger 100
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8 Elements of the Perfect Blog Post

B2B Marketing Traction

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Kevan Lee’s article references a study that found readers only read 28% of the words in a post.

Opinions 100
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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry. This makes it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends.

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Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. The two stand-outs were not necessarily the biggest companies.