Ambal's Amusings

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Content Marketing Strategy: Interact with your neighborhood

Ambal's Amusings

The blog roll is list of links to blogs that the blogger likes. More than often, you may have to promote your content (like a new article). your message or just provide links to your article(s) in their posts. You can also link articles to your facebook or twitter (or any other) account. Blog rolls and shout outs.

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What is HARO?

Ambal's Amusings

It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Once you have signed up on HARO, you will receive three free daily emails containing lists of articles that journalists have submitted because they're looking for sources.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Related Articles. Free content: (Non-gated). Blog posts. Newsletters. Video clips. Podcasts, MP3 files, Interviews. White papers. Special reports.

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Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Ambal's Amusings

Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. In a super article in Harvard Business Publishing , Alexandra Samuel writes about how blogging is like having a conversation with a Botox user. A reaction. A few dozen comments and a spirited discussion would be nice.