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  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 25, 2008
    [Article, Blogger] Best of 2007: Web Analytics
    Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. You've heard it a million times: "You can't manage what you can't measure."
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Article, Blogger] An Open Letter to Jimmy Wales
    Have respect for bloggers. I’ve actually been told by a member of the cabal that a term didn’t deserve to be defined on Wikipedia simply because a few meaningless bloggers had used it. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Hi Jimmy. Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 20, 2006
    [Article, Blogger] So You Think You can be a Blog Consultant?
    They have some great articles such as " How To Communicate The Value Of Your Services ". In this article, John Doer explains the RAIN method of selling in which you develop a Rapport with a potential client, find out what their Aspirations and Afflictions are, what Impact your solution will have on their aspirations and afflictions, and finally making them understand the " New Reality " that their business will experience. It seems easy, right?
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Article, Blogger] The Laws Marketers Need to Know to Avoid Legal Backlash
    In other words, bloggers who make an endorsement are required to disclose their connection with the seller of the product or service. To clarify further, you may not rely upon this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead regard this article as intended for entertainment purposes only. Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Article, Blogger] Blog Writing: What Can We Learn From Reality TV?
    As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is. Blog this on Blogger. (Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post.
  • ANYTHING GOES MARKETING  |  MONDAY, SEPTEMBER 11, 2006
    [Article, Blogger] Hey I found your blog - now what? Tips for those new to blogs
    If you land on a page that has an article that you like or you would like to add your say, look for the "comments" link or area and fill it out. Bloggers love good comments and this is what blogging is all about so if you like a blog add a comment! The reason bloggers want you to bookmark their articles is because it increases their blog traffic. RSS (really simple syndication) allows you to sign up and receive updates when bloggers post new content.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 11, 2011
    [Article, Blogger] How Blogging Is Like Playing Tennis
    I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. ’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target.
  • SMASHMOUTH MARKETING  |  SUNDAY, JULY 5, 2009
    [Article, Blogger] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily. (I Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read.
  • EVERYONESOCIAL  |  FRIDAY, FEBRUARY 3, 2017
    [Article, Blogger] How To Launch An Influencer Marketing Campaign
    You might pay a blogger to mention you on Instagram, or at least offer her free product to do so. By doing this, a corporate blog article that might ordinarily reach 3,000 Twitter followers, might reach 30,000 Twitter followers thanks to 100’s of employees now sharing on your behalf. Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign.
  • CONTENT STANDARD  |  THURSDAY, MARCH 26, 2015
    [Article, Blogger] More Digital Journalism Outlets Are Adopting Native Advertising Practices, Study Finds
    The study, which surveyed journalists, bloggers, writers, and media industry influencers, comes in the wake of sizable rebranding efforts in the industry. Become a Content Standard Insider to recieve new research and articles by email. A recent Cision study examined content and native advertising trends within media brands, providing new insight into creating effective content.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Article, Blogger] Consumer Brand SEO Pulse: 8.6.15
    In the meantime, use this article as a checklist to make sure you’ve completed everything necessary. Create compelling, “linkable” content that will attract bloggers and other sites to you. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 19, 2006
    [Article, Blogger] Have you Thanked Your Customers Today?
    Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog. I regularly try and go out and seek those bloggers that have linked to my blog to see what they are writing about and leave a comment.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Article, Blogger] Five Expert Guides to the Best Blogging Tools
    Adrian Cordiner demonstrates how to use 18 useful post topic / content asset idea-generating tools, such as BuzzSumo , which will “will spit out the most popularly shared articles (amongst other content types such as infographics) over any time in the last year.” 52 Essential Tools And Resources For Bloggers by Blogging Wizard. ** 5 STARS. Blogging, like any other task, is faster and easier with the right tools.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 16, 2013
    [Article, Blogger] 5 Ideas for New Business Blog Topics for a New Year
    Here are some ideas for new blog content for the New Year: Guest bloggers – having a guest blogger can breathe new life into your blog. Guest bloggers offer a fresh perspective and new topics. Consider asking a guest blogger to contribute a whole series of posts rather than just one. Cover current events – instead of just focusing on what is going on with your business specifically, scour the web for business news articles that are related to your area of expertise.
  • CONTENTLY  |  FRIDAY, OCTOBER 13, 2017
    [Article, Blogger] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    All users have the option of publishing content natively, which could cannibalize the impact of an external article or video link. But when Facebook ramped up Instant Articles, it did so with a monetization model. In addition to selling ads, Facebook made it clear that news publishers were the intended users of Instant Articles. For now, there’s arguably more upside for influencer posts than articles from media companies.
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 26, 2009
    [Article, Blogger] Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
    Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook).
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Article, Blogger] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. It’s sort of like this post, except that all of the links are to other Mashable articles.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Article, Blogger] 36 Awesome Social Media Blogs Everyone Should Read
    Marketing Pilgrim -- For a constant blend of online marketing and search news with a side of how-to articles, check out Marketing Pilgrim. ProBlogger. -- For those interested in improving their blog, ProBlogger discusses all of the strategies and tactics needed to become a successful blogger. The great thing about the internet is that it is full of really smart people sharing great information, all for free.
  • ANYTHING GOES MARKETING  |  SATURDAY, JULY 15, 2006
    [Article, Blogger] How are business blogs making out?
    It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. Bloggers are not those types of people. Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs.
  • WEBMARKETCENTRAL  |  SUNDAY, APRIL 22, 2007
    [Article, Blogger] 7 Essential Tools for Business Blogs
    There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform itself ( Blogger , TypePad , WordPress , Moveable Type , etc.)—to
  • BIZNOLOGY  |  MONDAY, AUGUST 12, 2013
    [Article, Blogger] 3 Reasons your Guest Blogging Efforts are Unsuccessful
    This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit. Photo credit: digitalrob70. Guest blogging has become a common practice among those in the SEO industry.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Article, Blogger] A Quick-Start Guide to Paid Content Promotion
    Rather than disrupting the editorial experience, the content used in native advertising campaigns is designed to align with the tone, format, and topical focus of the articles a reader would normally expect to find on that publisher’s site. For example, if your aim is greater awareness and/or reach, consider working with popular bloggers or other relevant influencers who have something to gain themselves from helping to increase your share of voice. No brand can exist in a vacuum.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Article, Blogger] Internet resources on information overload and productivity | ManagingIO
    Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates.  Articles worth reading  . NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. t do it before: Informing ou r selves to death - Well-written article on the subject by Neil Postman. Information o v erload - Nice article on IO by William Van Winkle. Article directory. ManagingIO.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Article, Blogger] 6 Brilliant Tips to Boost Blog Conversion
    Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Could they be better aligned with the content of your specific blog articles? Take a look at your analytics to determine which blog articles are ranking well in search and still generating a lot of traffic. Besides button CTAs, you can also leverage the text within your blog articles for conversion.
  • LEADSLOTH  |  THURSDAY, JANUARY 14, 2010
    [Article, Blogger] Genius Marketing Automation Blog Posts
    Some of you may know that I’ve been a guest blogger at Genius.com since last summer. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Article, Blogger] Lead Generation Tips: Know Your Competition
    Articles. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Article, Blogger] Lead Generation Tip: Know Your Competition
    Articles. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog.
  • ANYTHING GOES MARKETING  |  SATURDAY, AUGUST 26, 2006
    [Article, Blogger] Email marketing tip - break out your lists
    Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Bloggers sending out their own email newsletters are becoming extremely popular. Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't.
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 13, 2008
    [Article, Blogger] Best of 2007: Interactive PR
    More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites. Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Article, Blogger] Andy Crestodina in the Spotlight
    With his team at Orbit Media , he’s put out some of the best digital marketing advice around via hundreds of practical articles , as well as the illustrated book he authored, Content Chemistry. We have hundreds of articles on our site slowly getting older. Spend more time on your own articles. You need to add a word that indicates they create content (such as “author” or “blogger”). Andy Crestodina Goes on a Deep Dive with Us.
  • AMBAL'S AMUSINGS  |  WEDNESDAY, DECEMBER 16, 2009
    [Article, Blogger] Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments
    Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. In a super article in Harvard Business Publishing , Alexandra Samuel writes about how blogging is like having a conversation with a Botox user. One great suggestion for bloggers is that they picture their audience while writing: "It's easy to feel like you're talking to yourself when you blog or tweet without getting a response.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 27, 2009
    [Article, Blogger] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily. (I
  • THE LEAD AGENCY  |  WEDNESDAY, NOVEMBER 15, 2017
    [Article, Blogger] The Art of Influencer Marketing for B2B
    By sharing articles or thoughts from your influencers, you are building a relationship with them as well as your larger target audience. As your correspondence deepens, offer resources and interesting articles you’ve found that might relate, or even contradict, what they write and speak about. As part of the overall strategy, HubSpot began actively approaching popular bloggers and experts to provide guest blogs. The Art of Influencer Marketing for B2B.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Article, Blogger] How B2B Marketers Can Succeed on the 6 Big Social Networks
    Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! Want to stay up-to-date on the latest marketing articles? It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game.
  • MARKETING ACTION  |  MONDAY, JUNE 8, 2015
    [Article, Blogger] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
    Or you could use that same video and in some cases it may be relevant to an article that you’re getting published somewhere as a guest blogger or guest contributor. In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. That includes video, infographics, images, PDFs, and more.
  • CHRIS KOCH  |  FRIDAY, MARCH 26, 2010
    [Article, Blogger] How to get others to blog
    Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. When blogger’s block sets in at IBM , bloggers can get inspiration through software that lets customers suggest the topics they’d like to see covered. When you check in with your bloggers, ask them to talk through their ideas before they start writing. Related articles by Zemanta.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Article, Blogger] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    When trying to publish that article in a quick and timely manner, don't neglect to take the time to carefully proof and edit your content. A full results list of posts from bloggers commenting on the Twitter policy in 2009 is not going to get you anywhere. Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Article, Blogger] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    Read 5 industry articles. We've also written a blog post about how to be a stellar guest blogger for you to reference. Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. For example, you might wake up any given morning, check out the CrossFit website, and be instructed to do 50 push-ups, 30 squat thrusts, 10 pull-ups, and 80 bicep curls.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Article, Blogger] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 1, 2010
    [Article, Blogger] How’s Your LinkedIn Profile?
    You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees. If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Blog this on Blogger. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources.
  • HINGE MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Article, Blogger] Visible Expert Profile: Tim Ash
    Tim has also written more than 100 articles, and is the author of two monthly guest columns for ClickZ and Website Magazine. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 6, 2006
    [Article, Blogger] The Life of a Consultant
    on WebMarketCentral, as well as to 5 Tips for Promoting Your Blog to Popular Bloggers on Peter Davidson's excellent BeConnected blog. Peter provides some wise advice about how promoting your blog to bloggers is completely different from traditional PR. Being a consultant or contractor has its advantages -- flexibility, challenge, constant opportunities to meet new people -- but it also means that you're a perpetual "outsider."
  • WEBMARKETCENTRAL  |  WEDNESDAY, JULY 5, 2006
    [Article, Blogger] Blog Tools and Stuff
    If (like me) you've chosen Blogger as your platform for online disquisition, you've noticed that it's fast and reasonably intuitive, but lacks a few basic functions. The folks at Quick Online Tips have rectified that with Free Essential Tools for Bloggers , an excellent list of add-ons that expand the capability of the platform. Registration is required to read the full article, but it's free.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Article, Blogger] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    There is a great article from American Banker a few months ago that identified seven financial themes for which companies could use Pinterest to increase their digital presence. For example, an interactive that is 1000px wide can be difficult for the novice blogger to embed, and if they have trouble resizing it, they may simply give up. by Dayna Rothman We had a great webinar last week on visual content with Maria Pergolino, Sr.
  • WEBMARKETCENTRAL  |  FRIDAY, AUGUST 10, 2007
    [Article, Blogger] PR and Blogging Outreach: Macro Issues
    When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media.
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 8, 2008
    [Article, Blogger] Best of 2008 (So Far) - Blogging for Business, Part 1
    Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Which blogging platform is best for your needs?
  • ANYTHING GOES MARKETING  |  SUNDAY, OCTOBER 29, 2006
    [Article, Blogger] Screw ROI - Think LOI (Loyal Opt-Ins)
    Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this?
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Article, Blogger] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Getting bloggers to link to you. to calculate content authority (How important is this article that was tweeted a ton of times?) Getting Bloggers to Link to You. One of my favorite things that people say is 'I really want to get links from all these bloggers. How do I get links from all these bloggers?' Email the bloggers, and don't ask them to please link to you.". Then create whatever that is and, most likely, the bloggers will link to you and share it.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [Article, Blogger] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. These start with searching for articles to analyze. The search interface allows advanced logic, complete with Boolean statements, local and global exclusions, and rules to assign the articles to categories for later analysis. Users can dig into these reports to view the underlying articles.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 13, 2013
    [Article, Blogger] What’s Happening in the World of B2B Online Marketing?
    Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. Lee Odden is one of my favorite bloggers (and not just because we share a first name!)In While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 3, 2008
    [Article, Blogger] Best of 2007: Cool Online Tools
    My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 18, 2010
    [Article, Blogger] Goldman Sachs reports SaaS first choice for Software
    News.com blogger Dave Rosenberg reports “A "SaaS first" policy is being enacted in the majority of small and midsize businesses." The full article can be found at: [link]. according to Goldman's survey "Techtonics: Unstoppable shift to SaaS continues." The analysis highlights that 58 percent of respondents consider a SaaS option when making an application purchase decision, and that currently 39% prefer SaaS to traditional on-premise solutions. Why the move to SaaS?
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Article, Blogger] 23 Awesome SEO Blogs Everyone Should Read
    SEOmoz Blog - SEOmoz has become the gold standard for SEO information and how-to articles. Its team of contributors offers an article per day to help expand your SEO knowledge. aimClear - The aimClear blog includes articles about a wide range of search marketing topics, including SEO and PPC. Outspoken Media - This team of bloggers discusses all aspects of search engine marketing while providing tactical information and industry commentary.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Article, Blogger] Best of 2009: Social Media Marketing, Part 1
    She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2016
    [Article, Blogger] Ask and thou shalt receive
    I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). We developed the social media news release (SMNR) and the strategy of working campaigns around our clients’ domains and IT team, and we developed the tactic of following up to our initial email pitches at least two times — because even bloggers are super busy and the inbox is a very competitive battlefield.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Article, Blogger] Don’t They Know Who You Are? Why Reputation Management is Crucial
    These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Write an article (or articles) for Google Knol on topics pertaining to your product or service.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, OCTOBER 24, 2017
    [Article, Blogger] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    Editor’s note: You may have missed the original version of this article last year. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Article, Blogger] The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
    Bernadette Jiwa is one of my favorite bloggers. Words are the building blocks of articles, blog posts, e-books, speeches, podcasts, web pages, and videos. If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Article, Blogger] Content vs. SEO: Which is More Important?
    If your vertical features a lot of bloggers, publications, and social traction, this is a sign of a very healthy content development environment. As an example, the tech industry has a wide variety of tech bloggers, industry news publications, and social discussions discussion related to anything and everything in the tech industry.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2010
    [Article, Blogger] Best Business Blogging Tips of 2009, Part 2
    Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 101 Steps to Becoming a Better Blogger by Lifehack. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. A brief but helpful list of common blogging mistakes new bloggers should avoid, including poor design, boring posts and ignoring SEO.
  • ANYTHING GOES MARKETING  |  MONDAY, SEPTEMBER 4, 2006
    [Article, Blogger] How to convert blog traffic into loyal readers
    After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. Blogger Beta 2.0 Blogger Beta 2.0 It took Google a few weeks to add this in for Blogger Beta 2.0. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. What I mean by conversions is making it easy to subscribe to your RSS feed , bookmarking your posts, and/or leaving comments.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 23, 2007
    [Article, Blogger] Even Your Father is on YouTube
    I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. As a blogger and a marketer, you need to look at YouTube in a broader context. Bloggers have accepted this and even embraced companies that have started blogging.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Article, Blogger] Viral Marketing in B2B - It Works!
    MarketingSherpa has kindly kept their top 12 viral campaigns from 2006 article open to public. I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Article, Blogger] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    There are three parts to this article. So, if there's a blog article that mentions your company, help that article get traffic. To try this out, tweet out one of the bold phrases from this article using the convenient tweet-it buttons. So imagine this now: Imagine you've been reading the HubSpot blog, and every now and then you Tweet it, or every now and then you write a blog article about HubSpot. The average article, blog, anything gets average results.
  • B2B MEMES  |  MONDAY, NOVEMBER 8, 2010
    [Article, Blogger] The Cooks Source Copyright Outrage: Not the Norm
    One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. If you took offence and are unhappy, I am sorry, but you as a professional should know that the article we used written by you was in very bad need of editing, and is much better now than was originally.
  • CONTENTLY  |  FRIDAY, OCTOBER 21, 2016
    [Article, Blogger] Facebook’s March to China, and 3 Other Stories You Should Read
    The article reads like a long-overdue conversation between Washington D.C. Don’t get me wrong, the site’s entire output was wildly creative, but the pop-culture articles were secondary. This week’s standout is a profile on the gossip blogger and personality Lainey. Here’s what you missed while you were realizing the internet isn’t nearly as stable as you thought … The New York Review of Books: They’ve Got You, Wherever You Are.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Article, Blogger] What if CRM had not been invented?
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought provoking article. I am asking you to take another journey of counterfactual reflection. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation.
  • WEBBIQUITY  |  MONDAY, OCTOBER 28, 2013
    [Article, Blogger] The Top #Nifty50 Women Writers on Twitter for 2013
    This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and bloggers). Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Article, Blogger] 3 Steps to Content Marketing with Blogs
    Then I have a virtual assistant submit the video to several video sharing sites, similar to article directory sites. Blog this on Blogger. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&#
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Article, Blogger] Blogging Services: Content Marketing for Coaches
    In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. Blog this on Blogger. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed.
  • CHRIS KOCH  |  FRIDAY, JUNE 25, 2010
    [Article, Blogger] In social media, no one knows you’re an introvert
    First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) Related articles by Zemanta. Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2006
    [Article, Blogger] Blog content tip - Don't let your content go to waste
    You can even do a search across the blogosphere and add links from other bloggers. If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter."
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Article, Blogger] PLE
    If the article piques my interest Ill check out the rest of the blog and see if I want to add its feed to my subscriptions. Blogger theme by BlogandWeb for DesignDisease , tweaked by MLx. Main | Extras. The MLxperience. libtechedtrainfotainment. Search. Topic Searches: The Secret to the Effective PLE. I want to see fresh information each time I visit my page so I use quite a few feeds based on keyword or topic searches.
  • B2B MEMES  |  FRIDAY, DECEMBER 10, 2010
    [Article, Blogger] Do You Need a Personal Ethics Statement?
    Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 26, 2009
    [Article, Blogger] b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance
    He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. It is debatable whether a blogger should build some level of personal brand with off-topic content. For example, I'm passionate about Family and living a Green lifestyle, so I tie it into a post here and there, such as this article on Market Research , or this one on Father's Day. What can Obama teach us b2b marketers?
  • ANYTHING GOES MARKETING  |  THURSDAY, JULY 27, 2006
    [Article, Blogger] Linking blogs and newsletters together Part II (Lead Nurturing)
    As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. A follow up article demonstrating the ROI success of a clean database would be another great approach. It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J.
  • SMASHMOUTH MARKETING  |  TUESDAY, JUNE 30, 2009
    [Article, Blogger] b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance
    He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. It is debatable whether a blogger should build some level of personal brand with off-topic content. For example, I'm passionate about Family and living a Green lifestyle, so I tie it into a post here and there, such as this article on Market Research , or this one on Father's Day. What can Obama teach us b2b marketers?
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Article, Blogger] Why Focusing on Blog Word Count Is Stupid
    Just compare Brian Solis' latest 1,000-word blog article with Seth Godin's latest 100-word post. Great bloggers are concise in their writing. Have you found your shorter blog posts perform better, or do your readers prefer lengthier blog articles? Remember that kid in class who always asked your teacher how long his term paper needed to be? Most teachers (the good ones) responded, “However long it needs to be.”
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JANUARY 3, 2011
    [Article, Blogger] Why Your Sales Funnel May Run Dry Without a Business Blog
    You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. They are more likely to add links to your posts in their articles and blog posts. Happy New Year! Are you leaving additional sales leads and revenues on the table?
  • HUBSPOT  |  FRIDAY, JULY 23, 2010
    [Article, Blogger] Checklist: How to Start a Business Blog
    Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Bloggers – Who is writing? Will you be the one writing articles? The most popular kind are list of: recommendations, popular posts or articles by tags. Social Media – This seems like it should be common sense by now, but many bloggers still seem to miss out on this one.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Article, Blogger] What’s the Fuss with Google+?
    That means integrating all the information and functions of Blogger, Picasa, Gmail, Google Maps and more into the Google+ experience , so users won’t have to sign into different services to share photos or otherwise let others know what they’re up to. Spark will actually look for videos and articles it thinks an individual may find intriguing. by Carol Fox Internet giant has developed a new social media option.
  • MLT CREATIVE  |  WEDNESDAY, JANUARY 12, 2011
    [Article, Blogger] B2B Ideas @ Work Blog Posts: The Top 10 for 2010
    Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. Guest blogger and webinar presenter Viveka von Rosen shares how your LinkedIn Company Profiles can be a powerful channel for B2B inbound marketing and client engagement. Behaviorial scientist Vann Morris examines an article's hypothesis using the Elaboration Liklihood Model to predict buyer behavior.
  • MLT CREATIVE  |  MONDAY, MAY 17, 2010
    [Article, Blogger] Meeting IRL Makes Social Media More Meaningful
    Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Taking a cue from one of Chris Brogan's recent blog articles , I wanted to follow his lead and turn my #MarketerMonday recommendations from the #BroganMemphis event into a blog post. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy.
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [Article, Blogger] Best of 2008: Interactive PR, Part 1
    The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" How To Pitch To Bloggers by Pick Me! The tireless Laura Moncur , author of a half dozen blogs, gives PR practitioners priceless advice on how to effectively pitch bloggers, such as doing some research first, understanding how bloggers differ from traditional journalists, proiding review copies when applicable, and being "prepared for the truth."
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 9, 2008
    [Article, Blogger] Latest Trends in Email Marketing: RSS and Calendar Reminders
    This approach works for the average blogger but companies need better tools. The newsletter would consist of the latest articles/posts from your RSS feeds as well as any other elements of your newsletter. This process works very well for new subscribers to your site as they can get a newsletter with the latest articles from the RSS feeds that you have defined.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [Article, Blogger] 4 Enrollment Marketing Tips For Vocational Schools
    Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Check out 8 Ways to Write Quick Articles for Your Business Blog. Each blog article should drive 100 unique visitors and 3 leads. As vocational education choices increase, smart marketers are leveraging inbound marketing to reach a wider demographic of potential students.
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 11, 2008
    [Article, Blogger] Best of 2007: Marketing Research
    Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Article, Blogger] 5 Reasons Why Deleting Your Blog Posts Is Stupid
    As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. If you're a regular blogger, you like understand and value the SEO benefits of blogging frequently. If someone linked to an article on your blog in their own blog post, that link will essentially be worthless (it won't work!), This 24-page ebook features tips and ticks from some of the world's best bloggers.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 15, 2009
    [Article, Blogger] SEO Best Practices and All That
    The larger point of this article is spot on, namely that adherence to any set of static practices will, over time, erode the competitiveness of any enterprise. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. In SEO `Best Practices' Are Bunk , Adam Audette rants about the supposed uselessness of these tactics, and by extension the concept of best practices in any realm.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Article, Blogger] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Bring in bloggers or even celebrities, as this is a good way to introduce your brand to new audiences. If you want to share article links, use bitly.com to shorten your URLs and track how many clicks they receive. For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 17, 2009
    [Article, Blogger] Best of 2009 (So Far): SEO Guidance, Part 3
    Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Article, Blogger] The Bamboo Project Blog: Blogging for Learning: Blog Challenges
    In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. You can also include activities such as having learners: Read a brief article or blog post and respond with their own thoughts. The Bamboo Project Blog. « Blogging for Learning--Using Quotes | Main.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Article, Blogger] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Article, Blogger] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Article, Blogger] The information processing view of humanity
    In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 In 1996 I wrote Eight Steps to Thriving on Information Overload , which when posted on this blog last year became one of the most popular articles Iâ??ve Articles and Reports.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Article, Blogger] PR needs to Focus on Conversations
    Engage with this article! Blog this on Blogger. Suggest this article to ToMuse. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!
  • HUBSPOT  |  FRIDAY, DECEMBER 17, 2010
    [Article, Blogger] 5 Must-Measure eCommerce Blogging Strategies
    The impulse of many eCommerce bloggers is prejudiced against this goal; “it doesn’t showcase my products” or “it doesn’t apply to my products” are common objections. Create a well-SEO’d article today and it will attract traffic over a very long period of time in the future. It’s critical to have a goal in mind before writing a single word of a blog post.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Article, Blogger] How to Use a B2B Blog to Win Customers and Influence Prospects
    If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience.
  • HUBSPOT  |  THURSDAY, NOVEMBER 11, 2010
    [Article, Blogger] 5 Items to Delete From Your Blog NOW
    Mention thought-leaders and link to their blogs in your articles and delete that boring blogroll from your sidebar. At HubSpot we use a separate blog for company news and have a press room for bloggers and journalists. The internet is creating "marketing junk". On the web, we essentially have “unlimited” space. If a business wants to add an extra paragraph or picture on their website, they don’t run out of space. Instead, they make the page longer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Article, Blogger] " 7 Easy, Powerful Steps to Create a Personal Learning Environment
    Plus, the options of articles available are vast. Use the service and find the like-minded bloggers you’re looking for. Two free blogging services you may sign up on are: Blogger : It’s owned by Google and it’s very easy to use (especially if you’re still new to blogging). The majority of bloggers blog about a certain topic because it interests them and they enjoy it. --> Passion-Based Learning. About. Contact. RSS Feed.
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