Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan
Everything Technology Marketing
NOVEMBER 14, 2009
This article outlines a ten-step process any size company can use to successfully enter a new market. Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations. These steps involve: 1.
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