Chris Koch
JULY 28, 2010
The advantage to multi-author blogs (though not necessarily to the audience’s advantage), is that the workload can be shared, reducing the dreaded gaps in posts if bloggers get really busy in their day jobs. There is also less disruption when a blogger leaves the fold. They enjoy getting to know the blogger over time.
Chris Koch
MAY 27, 2010
I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. Related articles by Zemanta. You should check it out; it’ll give you a great list of B2B marketers to follow.
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Chris Koch
MARCH 26, 2010
Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. When blogger’s block sets in at IBM , bloggers can get inspiration through software that lets customers suggest the topics they’d like to see covered. Related articles by Zemanta. Get ideas from customers. What have I left out?
Chris Koch
OCTOBER 14, 2011
Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. Related articles. Follower counts don’t enter into my decision whether to follow someone. I tweet at least 5:1 ratio of other people’s content to my own. I tweet thank yous to people who mention me in their tweets.
Chris Koch
OCTOBER 14, 2011
Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. Related articles. Follower counts don’t enter into my decision whether to follow someone. I tweet at least 5:1 ratio of other people’s content to my own. I tweet thank yous to people who mention me in their tweets.
Chris Koch
JUNE 25, 2010
First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) Related articles by Zemanta. Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. I think for marketers, the issue is less about whether our customers will be more extroverted online—they already are.
Chris Koch
AUGUST 23, 2011
Maybe I’m being too cynical, but when I read posts by the A-list bloggers, there are tons of people who seem to think that saying something—anything, even “So true, so true”—is good for their street cred and exposure. Related articles. There’s just not much to say about something that didn’t have much substance to begin with.
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