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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. On the blog team, we're always looking for ways to scale traffic -- which gets continually harder as your audience grows. For context, average views per Sales Blog post for November was 3,180.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. And presuming that blog is hosted on your company domain (e.g.

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Twitter Guides and Tips.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

5 Data-Backed Twitter Tips You Should Know

Hubspot

To actually grow your business with Twitter, it''s not enough to merely tweet for the sake of tweeting -- you''ve also got to measure your efforts, and analyze them to see your performance. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. Twitter

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

How to Build a Memorable Personal Brand on Twitter

Hubspot

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. I also feel that I could capture leads if we had steady blog traffic, but we don’t.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. Our CEO wants you to evaluate our blog.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. Twitter, not unlike Mother Teresa’s virtues of love, is a delicate ecosystem of real people.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. 1) How Hashtags Work on Twitter.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Is blogging coming back or trailing off? Social networks and blogs In the U.S 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Social media and blogs reach 80% of all U.S. Digital Buzz Blog ). Digital Buzz Blog ).

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile.

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" 1) Blog Posts. When it comes to the length of blog posts, there are a few different items to consider. 3) Twitter.

HubSpot's 10 Hottest Marketing Blog Posts of 2012

Hubspot

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! The Top 10 HubSpot Blog Posts of 2012. 2012 was an amazing year in marketing.

How to Blog Consistently Without Burning Out

Hubspot

I''ve been blogging for as long as I''ve been working. I started blogging shortly after I graduated from college and I''ve never stopped ever since. I blog for myself, I blog for a living, and I blog for self-growth and self-education. Blogging Daily

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How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. The Objective: Figure out if Twitter retargeting influences long-term metrics, such as number of customers.

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Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. No Strings Attached (via HubSpot ).

How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Use Feedly as a one-stop-shop to peruse everything in your industry, and hand-pick which articles to tweet.

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

You want to soak up as much information as possible without having to fact check every blog post you read on something new. If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. To Twitter!

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

How to Validate Your Blog Post Topics: A 3-Step Process. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? SEO Blog Daily Canonical

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. Do they have a blog?

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. The conversations on Twitter and LinkedIn will go on with or without them. Related articles.

Why Should You Bother Sharing Content on Twitter?

Hubspot

Are you shy on Twitter? I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. He''s avoided Twitter for years (I know, I know -- you''d think I would have convinced him by now). Twitter opens doors.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Twitter Best Practices.

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Hubspot

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.

How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place. What Are Twitter Moments?

Do B2B Editors Get Twitter?

B2B Memes

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? But my own unscientific survey suggests that the number of editors who really get Twitter is small indeed. I only considered Twitter accounts that were transparently associated with a single, identifiable editor.

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. Here are examples of Bloomberg content you might cite: Twitter Planning Hundreds More Job Cuts as Soon as This Week.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Ever seen articles in your News Feed you wished you could bookmark for later? Twitter. 9) Pin your GIFs on Twitter so they autoplay.

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By

Hubspot

Images are crucial to making your marketing stand out, especially on Twitter. Keep on reading to learn some essential do''s and don''ts for using images on Twitter. 1) Do u se proper Twitter image dimensions. 3) Do use a Twitter header image that best reflects your brand.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

How to Research Blog Topics: A Step-by-Step Process

Hubspot

Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.

A Brief Timeline of the History of Blogging

Hubspot

Welcome to the HubSpot Marketing Blog. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. We've found that there's quite a history behind blogs.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog.

11 Things You Didn't Know You Were Doing Wrong on Twitter

Hubspot

Are you trying to amass a large following on Twitter? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it. 4) Keeping Your Twitter Lists Hidden.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? 1) Blog Posts. Ideal Blog Post Length: 1,600 words or 7 minutes to read. 3) Twitter. HubSpot on.