Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. It was never my ambition to become Salesforce-certified. Connect with Trailblazers from anywhere. SIGN UP TODAY. Your past experience can actually work against you.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Communities 98

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Salesforce Marketing Cloud

OCTOBER 24, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Head to the list of All Badges on your profile and select Events/Community from the drop-down menu to view your Trick or Trailhead badge.). The Trailblazer Blog. Trending Articles.

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Salesforce Marketing Cloud

JUNE 12, 2023

Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up. However, the outlook is actually much more optimistic. Successful AI means enhancing—not replacing—the human workforce.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. What’s good communication? Build trust with great communication skills and transparency. When a new release comes out, I write a blog about it. How do they do it?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Salesforce Marketing Cloud

MAY 22, 2023

And you’d be far from alone—developers across the globe are actively developing on Salesforce across companies and industries, and thousands more spend time every week in our developer-focused Trailblazer Community , collaborating and helping each other. What can Salesforce offer me as a developer? How can you figure out what’s right for you?

Peer-to-peer 52

Peer-to-peer API Communities CRM 52

Salesforce Marketing Cloud

MAY 15, 2023

The Salesforce+ series Trailblazer follows leaders who showcase innovation and commitment to the community through inspiring, uplifting, and giving back to others. In Season 1, we learned from five Black leaders who built successful companies, careers, and communities with Salesforce. Mark your calendars; you won’t want to miss this!

Peer-to-peer 98

Peer-to-peer Communities Barriers Education 98

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Salesforce Marketing Cloud

MAY 31, 2023

Both teams must work together but struggle to communicate and often lose respect for one another. Sign me up for a free Trailhead account Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. What might this look like in practice?

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 107

SEO Peer-to-peer Paid Search Agency Lead Scoring 107

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Salesforce Marketing Cloud

NOVEMBER 23, 2022

Volunteer at your local library, soup kitchen, or school to enrich your community and boost your wellbeing in the process. Volunteer at your local library, soup kitchen, or school to enrich your community and boost your wellbeing in the process. Practice being present in the moment BONUS! Take the Appreciate The Little Things Quest.

Practices 97

Practices Peer-to-peer Communities Education 97

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Salesforce Marketing Cloud

OCTOBER 19, 2022

I started learning through Trailhead—Salesforce’s free online learning platform— and collaborated with others in the Trailblazer Community to help me skill up and grow my career. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. 100 points.

Consulting 98

Consulting Peer-to-peer Work Management Cable 98

Salesforce Marketing Cloud

OCTOBER 26, 2022

We embody our value of Equality through our equality programs , as well as our inclusive hiring practices, sourcing talent from diverse backgrounds and underrepresented communities. The Salesforce ecosystem is growing, with 9.3 Create and foster a culture of inclusion. One of our core values at Salesforce is Equality. 300 points.

Training 98

Training Peer-to-peer Communities Class 98

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Salesforce Marketing Cloud

JUNE 28, 2023

The power of the Trailblazer Community and the skills I learned on Trailhead , Salesforce’s free online learning platform, have been with me every step of the way. To thrive, you also need to “show out”—fully participate, give it your all, and immerse yourself in Trailhead and the Trailblazer Community.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. This growth is powered by Trailblazers — the learners and innovators who use Salesforce to build successful careers, companies, and communities around the world. So what is a Trailblazer? Who are Trailblazers?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 106

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Salesforce Marketing Cloud

JANUARY 16, 2023

Customers and the community embraced the idea with open arms. Salesforce community group members, MVPs, customers, non-governmental organization (NGO) partners, and even people from our local office were there. Join the conversation in the Trailblazer Community. The proof is in the numbers. SIGN UP TODAY.

Peer-to-peer 52

Peer-to-peer Communities Buzz Class 52

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Martech

JUNE 6, 2023

Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities.

Marketing AI 96

Marketing AI Marketing Analytics Tools Generation Planning 96

Salesforce Marketing Cloud

JULY 17, 2023

Past prizes have been community badges (limited-edition virtual prizes you can earn only by attending an event or completing a Trailhead Quest), Salesforce Certification vouchers, gift cards to the Trailblazer Store , and the iconic Trailblazer hoodie. What are Trailblazer Ranks? What are Trailblazer Ranks? Want to learn the latest about AI?

Marketing AI 52

Marketing AI Peer-to-peer Ideal Customer Profiles Profiling 52

Salesforce Marketing Cloud

NOVEMBER 30, 2022

Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? Created with you in mind Growth equals change Kick-start your learning journey. Whether or not we work or stay at home to care for kids, a lot has changed for all of us these past few years. Meet our newest Trailblazer Virtual Bootcamps. REGISTER TODAY.

Peer-to-peer 98

Peer-to-peer Lead Ranking Communities User-Generated Content 98

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Salesforce Marketing Cloud

NOVEMBER 22, 2021

Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. I built my leadership experience, earned 10+ Salesforce Certifications, and became deeply engaged in the Trailblazer Community. Join the conversation on the Trailblazer Community. HIT THE TRAILS.

Ad Building 98

Ad Building Peer-to-peer Communities Ideal Customer Profiles 98

Salesforce Marketing Cloud

MAY 15, 2023

Why Trailblazers love learning MOAR How to participate in the Learn MOAR ’23 Quests Salesforce releases thousands of innovative features and functionality with every Salesforce release in Spring, Summer, and Winter. Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

Salesforce Marketing Cloud

JANUARY 11, 2023

Find your support system 2. Commit to the journey 3. Set up routines 4. Never give up on yourself Paying it forward. From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin , I’ve had quite a career journey. Here are the top four ways I set myself up for success to thrive in my career and life.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Salesforce Marketing Cloud

JUNE 15, 2023

Consider an AI model like GPT-4 capable of generating coherent responses to human queries and crafting entire articles based on a given prompt. Consider an AI model like GPT-4 capable of generating coherent responses to human queries and crafting entire articles based on a given prompt. What is generative AI?

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52