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Marketing Insider Group
DECEMBER 18, 2023
and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.
Contently
OCTOBER 5, 2020
The year is 1994, and people are excited about— checks notes —banner ads. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. percent for banner ads these days—and most of those clicks are accidental. No, seriously.
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Marketing Insider Group
OCTOBER 28, 2021
CMOs want to deliver ROI and show real proof that what they’re doing works. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Image Source.
Marketing Insider Group
NOVEMBER 12, 2014
I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Dr. Fou is back with his second article on the list.
Martech
OCTOBER 9, 2023
In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. These details are important to remember when working with these LLM tools.
Zoominfo
SEPTEMBER 30, 2020
Thrilled, she hurried over to the website and saw the homepage banner: 40% DISCOUNT ON ALL ITEMS FOR THE MONTH OF AUGUST! This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Suddenly, she realized: She wasn’t being asked to sell.
Marketing Insider Group
JULY 11, 2023
So, what really works? Advertise on effective channels, work with micro-influencers, and make your ads engaging. Work with reputable outlets and create powerful media that benefits your audience and identifies you as a thought leader. Display Ads Ah, the trusty, dusty banner ad. Run as far away as you can.
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