What Works - What Doesn't

An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. More exciting than the cloud deployment (which SAS had previously offered for SAS 9), Viya will be accessible through open APIs and scripting languages including Python, Java, and Lua, and – gasp – some components will be offered as on-demand services.

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Trending Sources

Why animation works for technology business video


That is what is needed for technical/conceptual topics like process automation or API management. The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.

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5 Disruptions to Marketing, Part 2: Microservices & APIs


Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. all offer robust APIs to their data and services. Who will do this software work?

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Got an Open API “Gamify Green for Good” Idea for Oregon?

Marketing Action

With the “Gamify Green for Good” Hackathon, Act-On wants to make it easy for inspired coders and designers to create an open API mashup that drives green, community-based offline behavior. The post Got an Open API “Gamify Green for Good” Idea for Oregon?

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Do’s and Don’ts of Working with Technical Teammates

Modern B2B Marketing

Having had the opportunity to work with plenty of these techy types over the years, I’ve developed my own personal list of do’s and don’ts for working with them. What’s a connector?”, “What’s an API call?”, Now, I am very comfortable working in a CMS.

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Tech surrounds us, so use the best of it to succeed immediately


When factored down they are basically digital means to work with data. An API that apps and devices can add, to make remote control possible from almost anywhere with a minimum of time and code. Lesson for leaders. We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in each task. Active knowledge will show them how to use it well.

How Closed-Loop Marketing Works


But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming.

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Prospects Are Like Snowflakes: Learn the Differences and Sell Accordingly [Guest Post]

Sales Intelligence View

Note: Today’s post is from Nipul Chokshi, who works in product marketing and sales enablement at Lattice Engines. They’re also a happy InsideView API customer! Marketing Partners Sales ABM account based everything account based marketing account based sales development account based selling insideview api insideview data insideview examples insideview lattice insideview lattice engines insideview partner smart selling insideview

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Knowledge management in the age of social media


On social media, things work differently. The leaders in the artificial intelligence field have developed API s that can be used to manage unstructured content such the one found on social media.

Demandbase API vs ReachForce Form Appending Solutions


We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Demandbase API vs ReachForce Form Appending Solutions


We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

The Right Data Fuels the Artificial Intelligence Race

HG Data

Vendors are investing billions of dollars and years of R&D on what they see as the opportunity to change the way users work with their systems. And why the HG Partner API is helping companies bring our data into their applications. In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.”.

Play Nice, You Two: How Marketing and IT Can Work Better Together


As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? 1) Work with IT to establish single customer view.

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Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

What first stood out to me about HG Data was the quality of the raw material we are working with, the datasets they are able to put together is unparalleled in breadth, depth, distinctiveness and richness. I’ve worked in many startup environments, where there’s plenty of debate around which of these are most important to have – but HG Data has them all. What inspired you chose this academic focus, and how does it influence your work today?

Google Maps Gallery: Showing Your Work Just Got a Lot Easier


We talk a lot about showing the impact of your work , but physically showing where your work is being done is even more compelling. Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates.

New Snapchat Marketing Opportunities Arise with Upcoming API

Content Standard

Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. The API Playing Field. When it’s rolled out, a new API would be a huge step for Snapchat. Will the API solve these Snapchat marketing problems?

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries.

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

But, to my mind, a real marketing platform needs more than just an app store and a published API. The role of the platform is to manage a central customer database so that all the apps work from a common core of information. Some sort of self-generating wiki might work.

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Beyond the buzzwords


Even though they may have a great idea, they have no sense for how distribution works. In our days, companies are wrestling with how to engage with their customers differently.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future.

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

These product changes blend imperceptibly with service and partner issues, such as a customer life cycle simplified from seven stages to three, streamlined customer on-boarding process, and better APIs for partner system integration. Still, technology is the core of a platform strategy and APIs are the core of that. I consider using your own APIs as the One True Measure of a platform architecture, so it’s good news that InfusionSoft is moving in that direction.

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]


Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. 1) Facebook Is Hurting Likes for Content Published From Third-Party APIs. Do you use third-party APIs to publish your content?

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The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]


So you might wonder -- how was this tool built, and how does it work? InboundRank uses three awesome APIs: SimilarWeb , Moz , and SocialCrawlytics. Together, numbers from these APIs are used to calculate your InboundRank score -- the closer you are to 100, the higher you''ll rank.

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Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Taking action within Pointillist works exactly as you’d think: for any event on the chart, the system can generate a list of customers that it will send to an external system. Mapping new event types requires some basic technical skills but Pointillist is working to make it simpler.

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Integrating Online Video with Your Marketing Tech Stack

Modern Marketing

First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. We just want our stuff to work.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM.

7 not-quite-predictions for marketing technology in 2016


This is becoming easier with solid platform APIs and ISV ecosystems, plenty of great “middleware” options, a focus on good integration out-of-the-box from specialist martech providers, and more marketing technologist talent at brands to make these interconnections work. #7.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. This is one reason I haven’t classified Sailthru as a customer data platform: although Sailthru does a great job of building a unified customer database, most CDPs are specifically designed to work with other systems when sending messages.

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You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

Modern Marketing

2017 should become a turning point year as social networks and tools that tap into their data-rich APIs offer marketers more data than ever to help them optimize a wide range of marketing functions. Marketing equals data and data equals marketing.

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]


Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. 1) Facebook Is Hurting Likes for Content Published From Third-Party APIs. Furthermore, content published through third-party API tools suffered 2.5X

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What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

Content Standard

While Snapchat is looking to implement an API based on an understanding that marketers wish to see more in-depth statistics, details remain “light about exact functionality and timeline of such a feature.” With the forthcoming API, this might be a statistic marketers lobby for.

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem


If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot.

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Multi-Touch Attribution, A Full User Debrief


The multi-touch attribution models explained above might seem like a fantastic concepts in theory, but how do they work themselves out in practice? Here’s how it works. Multi-touch attribution tracking with martech API integrations.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

Reltio works with a simple data model – or graph schema if you prefer – that captures relationships among basic objects including people, organizations, products, and places. It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. The data is also available to external systems via real-time API calls.

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Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Attribution was never meant to replace marketing automation, and the programs can work seamlessly side-by-side to create excellent marketing campaigns. How Exactly Does Attribution Work? Marketing attribution connects to your website, your ad campaigns, and your CRM via API integration.

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Outside-in marketing: a pragmatic approach to content marketing


As long as you keep asking yourself who the audience is and what their behavior tells you about your content effectiveness, you can leave the API plumbing to the techies. Content Marketing is rapidly growing, but is often done poorly.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems. Early versions of suitecx have been used by the east bay group in their own work for years. Customer journey mapping is now the buzziest of buzz words.

A Scorecard for B2B Marketing Operations [Download Evaluation]


Within the greater “martech” category, the marketing ops role are also responsible for working out the integrations process. Most of the pieces of martech above integrate with another piece in some way, whether that’s through a direct API connection or another form of data tracking.