An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

API 26

Dynamic Yield Offers Flexible Omni-Channel Personalization

Customer Experience Matrix

There are dozens of Web personalization tools available. Data: Dynamic Yield can install its own Javascript tag to identify visitors and gather their information, or it can accept an API call with a visitor ID. It will stitch data together when the same personal identifier is used in different source systems, but it doesn’t do fuzzy or probabilistic cross-device matching. Message selection: this is probably where personalization systems vary the most.

Trending Sources

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

To some degree, the difference is just a matter of presentation. Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Devices used by the same person are then linked to each other.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. APIs ) available. Personal Learning Environments.

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

Users can export account lists for retargeting, connect via API with the company Web site to personalize messages shown to visitors from target firms, or send lists to CRM. These parameters can drive personalized Web site messages. Account Based Marketing.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels. Call it the “Amazon fallacy”: customers believe that since Amazon.com can give them highly personalized treatments, so can everyone else. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems.

New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. New Communication Tech and Work Literacy Presentation. Work/Personal life intersection ï?® Developers & API.

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. 1) Facebook Is Hurting Likes for Content Published From Third-Party APIs. Furthermore, content published through third-party API tools suffered 2.5X

From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

It’s also a category that I’ve studied closely over the years, so I’m personally interested in its evolution. tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212.

Ads 45

There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

Modern B2B Marketing

The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication. Align program audience/offer personalization.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. It isn’t overwhelming the reader with all the data at once, or forcing the person to choose only one interpretation.

Tools 110

The 24 Best Visual Content Creation Tools

Webbiquity

Design tool for custom images, presentations, and social media graphics. I personally feel like Canva is the better option for quick projects, but Snappa may offer more freedom to create graphics when I’ve got plenty of time on my hands.”

Tools 93

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

But I can’t say I personally found it all that exciting. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection.

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. APIs as a digital interface for citizen developers with tools like IFTTT.

What You Get When You Buy Technology

Act-On

If the person making the ultimate buying decision doesn’t carry responsibility for marketing, they may make that decision based on factors that have everything to do with IT (or existing business relationships) and nothing to do with marketing. Is it native or an API?

Buy 60

8 Common Ways Most Content Marketers Fail

Modern Marketing

You’re Presenting Content in Silos (vs. After they’re done reading a blog post, present a CTA to sign up for your upcoming SEO webinar or read your white paper on the latest Google release. Marketers are pretty resourceful.

3 Enterprise Lessons Learned From MME16

Modern Marketing

Throughout the week, several other enterprise peers presented their digital learnings with an emphasis on the MarTech stack that best enabled their data driven decisions.

Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

Terminus

Two of our ABM Superheroes, Jodi Leblow and Peter Herbert from VersionOne, presented how they execute ABM at scale with their marketing and sales teams. KickFire + Terminus Presentation. Account-based marketing was the name of the game at SiriusDecisions 2017 Summit.

35 Tech Terms Translated Into Plain English

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here.

API 49

5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. This naturally reinforces the drive towards microservices & APIs. The Machine Intelligence 3.0

API 49

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. In the Engagement Economy, events are one of the most effective ways to drive revenue because they help you engage your customers and prospects 1 to 1, and in person.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent.

A Step-by-Step Guide to Advertising on Instagram

Hubspot

Pages are specifically for businesses, brands, and organizations, while regular Facebook accounts are for personal use.). Facebook Ads API. For more on the Facebook Ads API option, check out this page.).

Finding the Hidden Money in Your Content Strategy

Sales Engine

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

QuickBooks, FreshBooks, and Microsoft Office already offer software that does the bookkeeping for you that's much more affordable than a person's salary, so it's no surprise this job has such a high probability.

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

I pulled up the final strategy presentation and headed into the conference room to present. My personal quest was to go from content marketing Novice to content marketing Expert. Reaching a sustained publishing cadence was a big, personal accomplishment.

SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

This puts it in competition with dozens of other customer engagement and personalization systems. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. Delivery: Campaign messages are delivered through widgets installed in a Web page or mobile app, through lists sent to email providers or advertising Data Management Platforms (DMPs), or through API calls from other systems such as chatbots.

WordCamp Miami 2015 Recap

EMagine B2B Blog

Over the three-day weekend event, our team had the opportunity to enjoy and participate in some inspiring tracks presented by industry leaders and WordPress users alike. Personal Branding: Stand Our From The Crowd Online from Nancy Richmond. Intro to WP API from Justin Sainton.

API 21

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. I personally use Flow Metrics from Majestic, but you can also use Moz’s Page Authority or similar values.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

Jessica Cates outlines the process of setting up a business account (so you can keep LinkedIn advertising access separate from your personal account) and an advertising campaign on LinkedIn, from rotation and targeting through bidding and tracking conversion data.

Landing Page Techniques that Drive Higher Conversion

Modern B2B Marketing

If we think of personal information as a form of currency, what is a visitor willing to “pay” to receive the content asset? Finally, social networks often provide greater depth of knowledge about a prospect’s demographic information (professional or personal).

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

That’s important because effective personalization, analytics, and coordinated customer experiences all require unified data. Second, more marketing systems are designed to easily export and import data through things like APIs and microservices ( as Scott recently pointed out ).

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Schaefer: In all my years in business, I have never met a person more focused and passionate about making a company come to life than you. Schaefer: You’ve had an incredible opportunity to personally nurture your business idea for six years. I am am the right person.

The Buyer’s Guide to Artificial Intelligence Software For Sales

Infer

This type of software uses techniques that gathers customer and prospect data from multiple sources, runs it through machine learning models to predict which leads are most likely to convert, and present the findings to Sales in the form of top-scoring prospects and accounts.