Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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Trending Sources

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement.

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5 Disruptions to Marketing, Part 2: Microservices & APIs


Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. Marketo was one of the earliest champions of an open platform strategy , with their large LaunchPoint ISV ecosystem and an updated hub for developers.

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3 thoughts on Marketo’s domain outage this week


This was a rough week for the folks at Marketo. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences.

Big deals for Marketo and Demandware, but what do they mean?


Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo.

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Demandbase API vs ReachForce Form Appending Solutions


We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Demandbase API vs ReachForce Form Appending Solutions


We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

5 Marketing Trends and How Technology is Helping Marketers Address Them

Modern B2B Marketing

Marketo Predictive Content uses behavioral information and customer profiles in the Marketo Engagement Hub , combined with AI, to assess an individual’s likelihood to consume certain content and then recommends the right piece of content.

Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]


This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Guest Bio: Justin is a marketing and sales technologist and operations expert, and a 2x Marketo Champion. API as Table Stakes for the Industry.

Genesys tackles customer service and CX evolutions with marketplace AppFoundry


News API economy Aria Solutions G-Force 2015 Genesys AppFoundry Knowledge Management Marketo Paul Segre Silverpop

Impressive Marketo User Summit


At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. Global Marketo Roll-Out. How Marketo Uses Marketo.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. But, to my mind, a real marketing platform needs more than just an app store and a published API.

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Join Us at The Marketing Nation Summit Next Week

Sales Intelligence View

Marketo’s annual Marketing Nation Summit is coming up n […].


Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf. Marketo’s motivation is obvious: to gain broader distribution.) crm customer management marketo eloqua exacttarget b2b marketing automation

CEO Insights: AI-First, the Overhype, and the Last Mile Problem


If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot.

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4 Ways to Bridge the Gap Between Online and Offline Marketing

Modern B2B Marketing

There are several technologies that have API or other types of integrations to enable smoother and more cohesive customer experiences across channels. For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views.

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Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Customer Experience Matrix

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments. Executive Edition shows what Marketo believes is needed to service large marketing organizations. It seems that Marketo disagrees.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness


Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. People are bringing more data into Marketo than ever before. Marketo’s new dashboards will provide: CMO Insights.

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Not only that, but most of our Bizible customers use marketing automation software, especially Pardot and Marketo. Marketing attribution connects to your website, your ad campaigns, and your CRM via API integration.

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Multi-Touch Attribution, A Full User Debrief


Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. An API integration secures a seamless data flow between two applications.

Spring 2016 Product Release Highlights


Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot.

How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

Modern B2B Marketing

To do so, it reverse-engineered an application program interface (API), allowing its users to post listings on Craigslist. Although Craigslist’s model prevented the hack and there were no guarantees that the API would work, Airbnb’s team went for it based on the potential payoff.

There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

Modern B2B Marketing

The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication. Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.

How To Create A Website Your Clients Will Love

EMagine B2B Blog

eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression.

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CEO Insights: AI’s Last Mile


We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Modern B2B Marketing

Author: Patrick Groover Have you taken a close look at your direct mail lately? You may have noticed a pleasant surprise: offers and newsletters that you’re actually interested in. To some, direct mail may seem like a marketing method of the past.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

Standard integrations are available for , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls.

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Or you might build your own connector via open APIs and/or middleware partners. If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. In Marketo, you can run the Program Analyzer to see which channel drove the highest ROI.

Why Marketing Automation, Why Now?

Modern B2B Marketing

I first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) In my current role, I use Marketo daily to evaluate marketing programs and their performance.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics.

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Launching a Partner Program: Why, What, and How

Modern B2B Marketing

If so, the application and integration of your solutions will be the most important elements, and you may need to provide partners with additional development resources from your team, at least one ‘sandbox’ for development and testing, and full access to API roadmap discussions.

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10 New Year’s Resolutions to Improve Customer Experience


Use email address and website to records via a partner API. I could for example quickly see how many of my customers use Marketo → if 90% of my revenue comes from Marketo customers, then my ICP includes “has Marketo.”. APIs, APIs, APIs, APIs.

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Is marketing technology entering a post-platform era?


Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), But still, there are a limited number of ways to pass data around through APIs.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. What’s missing is connecting with other execution systems to send messages or import data, although this could be done via APIs or HTTP posts.