Developers, Check Out Our New API “Starter Program”

Sales Intelligence View

Products & Technology b2b apis business data apis contact data apis developer apis insideview api insideview apis insideview open linkedin apis linkedin developersAt InsideView, we believe real-time data and intelligen […].

30

InsideView Provides an Alternative to LinkedIn API Developers Left Out in the Cold

Sales Intelligence View

Last Thursday, LinkedIn announced that they will be lim […]. Data InsideView Open Technology Umberto Milletti crm api insideview api insideview linkedin insideview technology

39

Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

111

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Optimize Your LinkedIn Profile With These 10 Key Elements.

147

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

148

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn.

45

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. Introducing LinkedIn News & the redesigned home page. LinkedIN - 2.

26

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

2

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

2

The dashboard has finally been perfected

Biznology

Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. LinkedIn. LinkedIn Company. Push API.

102

Top tools to keep your contacts in order. in theory

Biznology

LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. It’s cut off its API from being used by all the other CRM platforms — dickish — and have tried to kill their CSV export tool — dick! I’m always struggling with my contacts.

36

4 products Microsoft should build with LinkedIn

Infer

Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 While early news coverage has addressed plans to keep LinkedIn independent, there’s been little discussion about what exactly the two companies will do together.

2

7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them.

200

Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). Social media. It’s all about sharing. Isn’t it?

12

Bizible’s Ultimate List of Paid Media Resources

bizible

The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. LinkedIn Advertising. The Guide to Cracking the LinkedIn Ads Platform. This guide explains an approach to LinkedIn Ads that is focused on generating revenue.

53

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM.

133

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]

bizible

LinkedIn. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters.

51

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money.

118

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline.

50

Why You Need A Single Source Of Truth For Marketing Data

bizible

Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. Data overload is a real problem.

62

4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them

bizible

If your attribution solution has API integrations with the paid media channels, you can even pull in the cost data in the same place. Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday.

51

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer can seamlessly integrate with any system in a company’s sales and marketing technology stack through its flexible application programming interfaces (APIs). Find Infer on LinkedIn.

75

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

108

Multi-Touch Attribution, A Full User Debrief

bizible

Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. An API integration secures a seamless data flow between two applications.

56

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It pulls organic search marketing data from the MOZ Open Site Explorer API and SEMRush. This article is a guest post by Christopher Penn of SHIFT Communications.

10

An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won

bizible

Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other. The lead create touch in the case above originated through the LinkedIn social network, where Arthur followed a link.

54

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more.

85

[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

With the launch of the G+ API this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me ! LinkedIn.

74

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. That fits the original mission of LinkedIn, which is to enable people to rebuild their relationship networks built up over years in business.

2

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

Attendees learned a framework for being #CustomerObsessed and #KnowingThyBuyer—and Jill also shared the five pillars of social selling: From resume to reputation— Do you market yourself on LinkedIn as a ‘quota crusher’ and ‘expert negotiator’?

38

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

30

A Glimpse Into the Landscape of Social Sharing [Infographic]

Hubspot

And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area.

34

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency.

44

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October.

26

New York’s happiest B2B database marketer

Biznology

Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. Much of the data that we curate for our clients is acquired in bulk or via APIs, so our processes focus on data exception handling, versus normalization and consolidation.

57

3 Top Topics from Topliners

Modern Marketing

Do It: Using Eloqua Webservice API with Java – If you want to delve into the abilities of Eloqua’s API then you’ll love this technical post from Umair Akeel, Architect at Eloqua. LinkedIn. Lead Nurturing API Astadia event attendees java Steve Gershik virtual events webinarsby Heather Foeh | Tweet this.

2

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Historical Analysis : Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform, providing a comprehensive view of a prospect and all of their behaviors. Find Infer on LinkedIn.

51

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

52

A Social Media Fast–Scheduling Makes it Easy

Biznology

And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Still waiting for an API so I can do the same thing for Google+–are you listening, Big G?). Photo credit: tonx.

11

17 of the Best WordPress Plugins for Marketers

Hubspot

Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress.

61